Kraft Case Study: Impact Of Kraft's Acquisition Of Cadbury
Introduction
Introduction
This case study on Kraft forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It looks at the various benefits and challenges that the company is set to face after it has acquired the British chocolate maker Cadbury.
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Table of Contents :
DATAMONITOR VIEW 1
CATALYST 1
SUMMARY 1
Analysis 2
Introduction 2
Global chocolate market growth 2
Competitive scenario: pre- and post-acquisition 3
Strategic benefits to Kraft from the deal 4
Coming together of two culturally rich and financially strong companies 4
Gaining a dominant position in the chocolate segment 5
Leveraging Cadbury's existing distribution network 5
Providing a geographic spread bridging existing gaps 5
Challenges ahead for Kraft 5
Kraft's acquisition of Cadbury: the case of India 6
Conclusion 7
APPENDIX 8
Case study series 8
Methodology 8
Ask the analyst 8
Datamonitor consulting 8
Disclaimer 8
List of Figures
Figure 1: Global chocolate market sales by region, 2008 3
Figure 2: Chocolate market brand share pre- and post-acquisition, by value, 2008 4