LG in the second quarter earnings and seeking high to reverse thinking "escape"

LG

Electronic

Second-quarter earnings report again to refresh the parent company of global and single-season record of sales and operating profits. It is learned, LG Electronics recently released by the end of June of this year's second quarter audit filing shows, LG Electronics consolidated sales rose 13.8% over the previous year to 14.4970 trillion won, operating profit rose more than 32 .4% to 1.1330 trillion won.

According to analysts Gartner survey released recently by the second quarter of the world

Mobile

Top five in market share, compared with Nokia, Motorola, Sony Ericsson's market share declined, LG Electronics have increased market share, reaching 10.9%.

In the global

Financial

The context of the crisis, many companies are bogged down old, unable to extricate themselves, why can buck the trend on LG Electronics, to achieve such remarkable performance is it?

Reverse thinking and development

From

Marketing

Cost perspective, the economic downturn, the company will generally reduce costs, but its Daoxing of LG Electronics unexpectedly, the crisis as an opportunity. LG Electronics official said, LG is still this year, has been actively marketing, invested heavily in play

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, In brand building and development of new products on the budget increased by 10%.

From the market perspective, in the context of the financial crisis, LG but boldly into emerging markets. related to analyst iSuppli, said, "LG outstanding performance in the second quarter due to the success of its emerging markets, including the Middle East and Africa; The company also managed to adjust the product mix will shift to include the new type of touch screen products including margin more mobile. "

See from the sales strategy, LG has taken up posts to meet customer needs and also we need to introduce products based on the market, forming a good return and optimism. LG Electronics launched CookiePhone week in the European market has created the best selling 60,000 records, so far has sold a 3.2 million ... ... a result, LG Electronics in the European market share growth nearly doubled compared with last year, and Nokia,

Samsung

Electronic form a pillar of the situation.

Ability to respond to the economic crisis is a major challenge for business. LG to reverse thinking, into the global economic crisis is conducive to self-development opportunities, which become operational in the event in 2009 a. Bring a new experience for the user

Tap the potential demand for customers and apply to the products, LG Electronics is a key reason to achieve results today.

As the world's top three mobile phone maker, LG attaches great importance to the development of smart phones, which cater to consumers both rational pursuit of many cost-effective, but also take into account aesthetics and entertainment properties of handset the consumer psychology, introduction of market models are good response. This shows that the smart phone LG exact direction of the control and unique thinking. For example, the co-operation with Microsoft, we laid the focus in the field of the status of WindowsMobile.

Not only handsets, LG Qi battle all kinds of new products, starting from user needs, brought many new experiences for users, quality has become the key words.

Example, the industry veteran who will be selling LG digital TV due to: LG in the future

Flat Panel TV

Accurate grasp of market demand, and its view that is compatible with future digital TV features and innovative entertainment is the product of the main selling point.

In fact, LG has been focusing on developing the field of digital television. The first launch of LH50, LH45, LH40 series of digital television, a comprehensive upgrade to the product line-up digital TV, has won the market blitz. Consumers in the busy work, open the LG digital TV, both exciting to watch television, they can plug and play way to enjoy DivXHD streaming high, operators can also watch the HD channels, which undoubtedly consumers a higher quality of life experience.

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LG in the second quarter earnings and seeking high to reverse thinking "escape"