Label Designing: An Essential Element Of Marketing
Labels are used as a marker or a sticker to name the products lying in the aisles of a market
. These labels contain many design elements to name a product. However, the function of a product label is not limited to label a product. It also allures a prospective customer towards the products in a market. These labels play a vital role to persuade a customer to purchase the product.
Label as a Brand Promotion:
Many entrepreneurs have introduced similar products in a market. This has given rise to competition in a market. The business labels reflect a companies identity and the nature of the business. A customer is able to associate a product with a specific company. An attractive label is able to create an everlasting impression on the mind of a viewer. A viewer gets attracted towards a well-designed label of a product. Unique deign elements become memorable for a customer. A unique label is able to distinguish a company from the competitors. Through text and other design elements, you can covey unique attribute of a product and its company. A good label persuades a customer to purchase the product continuously. It is instrumental in promoting a customer loyalty. This enables a customer to strengthen the foothold of a company.
Features of a good Label:
A designer should make a label appear simple. Lavish use of design elements can make a label confusing in appearance. Simplicity makes the text and other elements in a label clear and lucid. A simple label can make a product appear attractive. A marketer has only few seconds to allure a prospective customer and convince him to buy the product. Therefore, you should not stuff all the graphical elements in a product. Another feature that a designer should consider is the use of pictorial details. Graphics or companies logo has the potential to convey the companies message rather than the text. These details can create a visual impact on the mind of a viewer. You should also be careful while selecting the material for a label. A designer can deploy a high quality material. One can use thick, glossy or any other good quality paper material. It reflects an image of a company. You can give unique shape to a label. Within short words, you should be able to convey the message of a company. These are the features that a designer should consider while creating a perfect label.