Lance Sumner Knows Network Marketing With University Of Internet Science!

Achtung! Internet readers beware! People are deliberately misleading you online

. Here's why...

Psst........ Michelle Obama is a lesbian who brings

adolescent girls to the White House and Camp David!

Hillary Rodham Clinton seduced Tom Cruise at her

private chalet in Russian River, California! Bill Clinton

is never invited there!

President Obama has moved over $4 billion of your

taxpayer dollars to Switzerland where he has a secret

bank account!

Hot "news" like this can be found any hour of the day

online... as one "insider" story after another, each more

scintillating, titillating, and scurrilous than the last

catches fire online and captures your attention.

Problem is, every single one of these "hot insider facts" is

not only wrong, but is deliberately invented (like the ones above)

to suit the purposefully invidious and always selfish and self-serving

purposes of the poster.

The question is: why are so many people all over the

world perverting the Internet by posting deliberately

erroneous, always hurtful, and completely false "information"?

Let's take a look...

Maladjusted kids with too much time and Internet savvy

Did you ever make a prank telephone call when you were

in grammar school? I did... and I suspect most of you did too.

Now, however, the pranks are not directed at one person,

but at millions. And the Internet is so configured that one

maladjusted kid sitting in his basement in Kalamazoo can

(within minutes) prank the whole world. To pimple-faced

Johnny who's a wash-out with the chicks, this is a thrill that

just won't quit. Unfortunately, the viruses he invents and

disseminates, the misinformation he circulates are very

real and cause, as he wanted, maximum dislocation and

harm. He's the man!

With malice towards all and charity towards none (pace

Abe Lincoln)

We live in the era of the empowered haters where daily

people as psychotic as Hitler and as malevolent as Stalin take

center stage. These people are hooligans on speed.

Shunned themselves, they are determined that the

successful of the world shall answer to them....or else.

In the "real" world, such creatures have limited influence

even if they turn into uni bombers, stalkers, and those who

(with cunning and skill) reduce their own pain by inflicting it

on the great of the land... or merely on an unfortunate soul who

happens to be in the wrong place at the wrong time. Now the

socially inept and clinically dangerous have scope for their

inadequacies.

For such people the Internet is a dream come true....

because now, without leaving their homes, they can

hurt, really hurt, brutally hurt people who have neither

heard of them... nor offered so much as an offending

word. The empowered hooligan doesn't care... to hurt

is his objective and if he determines to hurt... he has no

need whatsoever to justify the heinous act. He hurts, therefore

he is.

Misinformation as pay back

Got into an argument with your brother-in-law lately? Got

cut off on the turn pike and wrote down the license plate

number? Chastised by your boss in front of your colleagues

(never mind that he was right). Got blown off by the waitress

you made a pass at? You want pay-back, and you want it

NOW!

Voila! The Internet's at hand. Post! Publish! Hurt them...

feel vindicated, powerful, happy. Such commentary, posted

by the vengeful daily, floods the Internet. These comments are

invariably abusive, misspelled...and anonymous. You want

to hurt the boss all right... you want to show that girl to be

sure... but hold the name with the mayo. Cut them down to

size... but never,ever tell them who you actually are. Hurt and

hide, the coward's formula through history.

"Expose" your competitors by riding in on your white

horse

This is a biggie. In business? Got successful competitors?

In a hurry for success? Then use the Internet to besmirch

your competitors. Make up "confidential" information about

them. Pose as the readers' friend... let them in on the "secret"

about your competition. What matter that every word you

post is made up.... when YOU can benefit from the lie. Paint with

broad strokes: use innuendo, suggestion, go for the big lie.

Poor as you are, hiding behind email and anonymity, you

have license to prevaricate.

This format is used regularly by people in a hurry, by

the corner cutters, the self-appointed "truth tellers",

and by people with an axe to grind. They know that

online they can not only appear to be virtuous but

ride to the top of the search engines on the coat tails

of their well-known competitors. Such messages are a magnet

for the gullible and the credulous, for people whose "business" is to

manipulate the lazy and uniformed from whom they conjure money

without compunction -- and then disappear, the privilege of

the harlot throughout the ages.

Bait and switch

Back in the good old days of mail order there was a famous

ad that ran

SEX

Now that I've got your attention, let me tell you

about our terrific air conditioners.

A variety of this ad is launched daily on the net

which is why ads like the one with Hillary Clinton above

are created. Sex, as every marketer knows, sells. And

the more licentious and lubricious the better, no matter

than the message is false from start to end.

Reader Beware!

Today you will be the recipient of online lies, smut, and

vulgarity. That is why today you must be chary and cautious

about what you choose to believe and the judgements you

make.

* Ask yourself whether what you are reading is likely.

If the claim is outrageous and exaggerated, it is unlikely

to be true.

* Is the claim signed? Is someone willing to take

responsibility? If not, it is hearsay and rumor in which

case who is benefiting from it?

* Has the person attacked been given the chance to

respond... or is the claim advanced by one person who

attacks... but will not let his victim respond? Fairness is

never in the repertoire of the irresponsible.

* Is there a clear beneficiary for what is being written?

Is this person assailing because they will benefit thereby?

Below the surface of seeming honesty, there is always

avarice.

* If the claim is attributed, does that person have anything

to lose? Established persons and institutions are responsible

at least in part because they have much to lose by being

irresponsible. Those with nothing to lose can make

the most irresponsible claims with impunity... and so they do.

That they do is a sure sign of their insignificance and

unaccountability.

Consider the source

When I was growing up in Illinois in the 'forties, my

father had an expression: "Consider the source." When

some comment or rumor reached us, he'd say these

words. I now think of them often as I, like you, receive

the filth and lies deliberately disseminated by those who

may be Internent savvy but are bankrupt in all other ways.

My advice to you is to ignore, beware, and in all cases

consider who is benefiting from the lies, misrepresentations,

and fabrications before us. When they cannot touch us,

the perpetrators y shrivel and die, fulminating still but powerless

and pathetic.

Author of Article is Dr. Jeffrey Lant

Courtesy of Lance Sumner

Providing Quality Information to Fellow Network Marketers

http://www.marketingscienceonline.com

by: Austinbob

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