Landing Page Design - 3 Great Examples To Model For High Conversions

Landing Page Design - 3 Great Examples To Model For High Conversions

Landing pages are the pages that appear when a potential online customer clicks on a link for an advertisement. One is redirected to this mini site from social media, pay per click ads, or email campaigns. Internet marketers study the dynamics of this mini sites to decide the advertisement that is most profitable. A landing page design will vary according to what the desired action of the visitor is.

These pages have many uses; one can be for lead generation for selling a product or an interface to generate leads for service related business. An example of people who do this kind of mini-site is Honeywell. They usually do ones that have forms so as to gather information easily.

Some concentrate on AB / multivariate testing e.g. Paydayone. This site is used to track traffic from Pay Per Click ads, print advertising and direct mail advertising. Paydayone is built on the premise that minor website changes can make big difference as far as lead generation and e-commerce is concerned.

Smart 401K uses a simple layout approach in their website. When a potential customer lands on this mini-site, there are simple tabs urging the customer to become a client or to learn more. There are audios too that one can listen to learn more.

Paypal also has some pages like this. They are designed to increase the rate of ROI from PPC; it also increases the rate of lead conversion. There are also approval from landing/advertising standards from Google. They are copyrighted; using it without permission can land you in to trouble.

When choosing a design remember that it is important for your logo to appear clearly at the top of the page. You also need to clearly state your value proposition clearly. This enables one to decide if they should do business with you. Lastly the headline of your site should be attractive enough to convince the potential client or customer to read on.

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