Landing Page Design Experts Share their Secrets
Landing Page Design Experts Share their Secrets
Landing page design is all about conversions. If the customer has reached your landing page congratulations the hardest part of your job is finished, you've got the customer to your site and now all you've got to do is close them. The content and quality of your landing page is what will secure those conversions, so listen up while the experts share some of their trade secrets.
A good landing page is clean, clear and simple. Elaborate bells and whistles like flash animation are more likely to irritate the customer than result in a sale so try to concentrate on quality text and a few impressive images to get your point across. The other drawbacks of flash animations are that they can be slow to load and search engines don't pay any attention to them so they won't increase your traffic the way good text will.
Your landing page design needs to gain the customer's trust. Offer free trials, guarantees, etc. This will put the customer at their ease because they can experience your product without the risk of fraud or dissatisfaction. Another way to improve consumer confidence is to include a few short testimonials on your landing page.
Be careful requesting that clients include personal information. The general rule is to ask for as little as possible, otherwise clients start to worry you're going to sell their information to other companies.
Try and make your landing page consistent with any promotional material you are using, that way when a customer links to your site they know they haven't been linked away to another company. This is one time when your logo is especially important for establishing a sense of brand consistency.
If you follow the steps I've outlined your landing page design should prove successful. We are lucky enough to live in an age that enables cheap marketing and a do it yourself ethos that means you have... Read the complete article here Landing Page Desing
Dont waste your Adwords ads for not having a great landing page. When potential clients click on an ad that advertises a specific product or service, they expect to find all the information related to that. Bannerhero.com develops great landing pages that will turn those clicks into real conversions.
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