Landing Page: It Should Go Along Your Email Newsletter

The landing page is usually what customers see first when they visit your website

. This is your groundwork of a strong email marketing campaign. Do it badly and your business collapses; do it well and draw new customers. Many marketers tend to focus too much on creating great email newsletters that they neglect about the landing page. This shouldn't be the case.

The landing page is the key to generating sales. When it starts to feel dated or simply don't work, subscribers will be turned-off. In addition, if the landing page isn't well-designed, don't contain compelling information, and doesn't contain a clear call to action you will lose out in the end. The potential of your business is not being used to its full potential.

Below are some key areas you need to focus on.

Make Sure All Links on Your Email Works - your email marketing campaign might be compelling but if the links don't work, then what's the use? Before sending the newsletter to subscribers, make sure that every single link works.

Consistency with Email - since it's the email that draws the initial interest, it is vital to make sure that the page they'll be redirected to contains the same message. Aside from having consistency in the message, the tone and feel of the website should ideally be similar as well. For example, if you used a crisp and minimalist design in the email header, don't direct people to a page with a lot of swirly design and pink colors.

Useful Information - when you make a "promise" to offer subscribers with the information they're looking for in the email, make sure to deliver. Follow through on the landing page. That way, subscribers will know that your email marketing campaign is not just a sales pitch that will trick them into buying. Similarly if you're promoting a special offer on the email, the landing page should contain information on how they can buy.

Clear Call to Action - most likely, there is a call to action on your email. This encouraged subscribers to visit the landing page in the first place. But don't stop there. Email marketing is especially effective when you tell subscribers exactly what they need to do in order to benefit from your product or service. Whether it's a simple "Click Here" message or "Purchase the Report", it is important to include a call to action on the landing page.

Making email marketing campaigns work for you shouldn't be that hard. But the following ingredients should be met in order to make it work for you.

by: Pilar Torres Wahlberg

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