Landing Page Optimization Tips For Greater Conversions

Landing Page Optimization Tips For Greater Conversions

Quite a few times we'll see landing pages with a nice pic of the merchant as well as some mention about his or her areas of expertise. This helps your prospects trust you better and it gives out a positive impression. Anybody that takes up your offer or wants to give it a shot will want to know the person behind it. All you can do is be straight with people, and actually people tend to have a good sense about these things. The longer people stay with you, then they will learn that you're honest and so no problems. We're not sure if including links to profiles at Twitter and Facebook will increase conversions - so you can test that one. However, it is best to avoid putting them in places that are potentially distracting from the most important message on your page.

Greet your audience with an audio message whenever video is not possible on your landing page. Doing this is a powerful method for making your visitors feel personally welcomed to your landing page. Make a point of telling visitors about your offer and why they should accept it in your audio message. This is an excellent opportunity to not only tell your audience, in a personal way, what you have to offer but also to let them know why it matters to them. Don't make this audio too long, but only a minute or two. Take advantage of your audio to spark curiosity and a sense of urgency in your audience. For example, if the goal is to create subscribers for your list, you should ask your audience to sign up your list and let them know how it benefits them to do so.

Last, test the various elements of your landing page frequently to see which ones are working best. The success of your landing page may very well depend upon your ability to effectively test these elements and make changes according to those results. You must test your headline well and test it often for your landing page to be a success. Rotate three or four headlines and see for yourself which one offers better conversions. This is what you must do in order to increase conversions and profits.If you apply all these tips on your landing page your business should enjoy growth that is slow but steady. The more often you apply these principles the better your response will be.

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