Latest Google Perspective By Nvhost.com

Google Caffeine is the code name for the latest Google search engine which is rumored to be a major update for their website

. Additionally, Google announced that it has begun indexing Twitter content, if that is the right description for the 140 character communications sent on that social marketing site. While pseudo-celebrities can get into the White House without an invitation or security clearance, the Google algorithms are truly a well guarded secret that thousands of search engine optimization companies speculate on and would love to have. What does all of this information mean for search engine optimization (seo) customers and blog readers on http://nvhost.com/ - let me tell you what weve seen first-hand as we dont believe in speculation.

The first thing to understand is that Google is looking to better capture current activities on the internet to build search results for consumers with a focus on real time social sites like Twitter. If you dont have an active Google Alert, a vital tool that isnt new but often overlooked, set one up for your company and domain names. This task should be the first thing to place on your to do list when youve finished reading this information if your company or domain reputation is important to you (psst it is important to everyone in business), let alone if you have search engine marketing as part of your job description. This alert will provide real time results of the items that Google is capturing about your company. Recently, we had a customer call because they had a former employee place fraudulent complaints on a customer feedback site. While that company is in the difficult process of combating that issue, Google Alert is the tool that will allow your company to understand the good, bad, and indifferent things search engines are picking up about your company so that you immediately react to threats and opportunities on the internet to maximize profits.

Beyond Google, Microsoft also announced they will index the content on Twitter so it is a case of keeping up with the Jones for both search engine titans; Bing being Microsofts latest search engine product meant to expand their empire. What does this development mean? If you dont have a Twitter account, you should set one up immediately and begin tweeting on a regular basis(daily is great but whatever you can do is better than nothing) with communications focused on keywords important for your website. While youd be sadly mistaken if you think youve completed your search engine optimization by only tweeting a little bit, this is most likely becoming an important part of your companys search engine optimization efforts. Likewise, good marketing on social sites like FaceBook and Twitter require significant hours of dedication each week but some tweeting is better than none; especially in the context of search engines indexing these sites. Recent Google indexing for our Twitter sites and for our seo customers accounts show Twitter information is clearly being indexed by Google which will only help your website improve its natural position when potential customers visit Google. Weve developed thousands of followers for our sites and customers sites so we are not currently sure if followers play a role in the indexing process but Im guessing it doesnt hurt. Our Google alerts have been very active with recent Twitter activity as well as indexing on sites where we post articles to educate internet users that may or may not be current customers.

The full impact of the new Google Caffeine algorithms will not be seen until early 2010 as their company is sensitive to bad press that may come from search engine results being altered during the holiday season; critical for retailers who spend billions of dollars placing pay per click advertising on Google. Awareness of recent and upcoming changes at Google is the key to your search engine optimization results and internet success for your business. At http://nvhost.com/, we not only stay on top of news releases for leading internet companies, we are also active with our varied businesses which allows us to cut through rumors to find the reality that will help your company drive business results. How can we help you grow your business? Please visit our website and complete our customer support form or call us at 866-469-4678 to personally answer questions.

by: Rob Schmidt

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