Latest Marketing Secrets With QR Code

Latest Marketing Secrets With QR Code

Latest Marketing Secrets With QR Code

QR stands for quick response and is majorly used in context of smart phone. QR code is nothing but a two dimensional matrix bar code. The code contains the black modules arranged in a square pattern. You can put in as much information as you want in it. The information that is embedded can be anything like text, phone numbers, web addressee, coupons and any other kind of information. A QR code is really fast and it scans information is such a way, that it is able to bring you the information as soon as possible.One of the most efficient usages of QR code is being a part of the multimedia marketing strategy. The utilization of this code allows you to club all you offline and online advertising channels. If this code is used efficiently then it would allow small business to reduce the amount of wastage in advertising, whereas on the other hand the increase in inquiries would mean better leads, conversions and overall sales. There are various components that are involved in the multimedia marketing strategy. However, there are something's that are very important like SMS text messaging platform, an add builder to build TV like ads for mobile, mobile website and most importantly the ability to send the mobile ads onto social media like YouTube, Facebook and also to search engines. If you combine these with offline media like, radio, TV, newspapers, billboards and magazines, you are able to bring your brand message. A Marketing campaign goes like: Add the QR code on business cards, billboards, buses, newspapers magazines etc. You can also use different QR codes for different campaigns and advertising channels for the purpose of tracking. It is IMPORTANT the QR code must be embedded with call to actions (SMS OFFER to XXXXXX). Always make sure that you add an attractive coupon to it. The basic objective here is to create a database of all the potential clients. Once you have this list you can use it for any purpose you like. Another important thing you should send them is the mobile ad that you have created for the campaign. You can add the SMS short code to your radio and TV ads. This way you will be able to increase the rate of response. So any one who texts will automatically get the call to action and will be able to see your add on the mobile device. There are a lot of benefits of QR code: The combination of offline and online marketing automatically increases the validation of your brand and the response rate is much higher this way. This will allow you to maintain a huge database, which can be used in many ways latter on. You can also send reminder SMS to your clients. The utilization of QR code allows you to engage the user for a longer period of time and the SMS marketing can target the non-smart phone users. Effective utilization of this technique will definitely help you in increasing your sales.

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