To have a popular website you will need to understand how to go about traffic generation
. Every day there are more web pages being uploaded to the net, without understanding the latest search engine optimization and internet marketing techniques all your hard work may be in vain.
Social networks are an excellent way of raising the profile of your portal. You can easily create a Facebook or Orkut account for any business and organisation as well as person. Today sites such as these are amongst the most visited on the net, each day receiving tens of millions of hits. Even if you do not want to create your own profile they are still an excellent place to advertise information about your website. As a social network holds a lot of demographic data your ads can be better targeted.
Do you have a tweeter account? If not then you are not using one of the newest and most effective ways of generating website traffic. By building up a large contact base who you keep in contact with through tweets, you can ensure that you are keeping customers informed of any changes or news.
Many people now go online to check out videos. As bandwidth has increased the popularity of portals such as You Tube and Google Video have flourished. An easy way to increase visitor numbers to your site would be to put together a brief video clip and upload it to a popular video sharing site. For example if you have a portal that sell cookbooks you can create a short "how to make pasta" video. This would receive more visits than a video simply called "pasta cookbooks".
Directories are also seen as being a great way to enhance any site's traffic. Today there are literally hundreds of online directories you can use to increase awareness of your website.
Links are the arteries of the internet. It is these which carry the traffic from one site to the next. You should try to incorporate as many links as possible into your web pages. Also find other websites on which you can place links back to yours.
The search engine optimization techniques which can allow you to receive a higher ranking in Google, Yahoo, and Bing are changing all the time. The most important aspect of SEO is keywords. Be sure to use effective keywords in your webpage's' copy but be aware of density levels.