Launch your site, before it is finished
Launch your site, before it is finished.
Launch your site, before it is finished.
When you launch a site, you face three major problems: The search engines don't know you, the users don't know you and you might not have any meaningful amount of content. These problems can cost you time, before your site starts to pay off.
Three solutions to hit the ground running on launch day.
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http://www.MagicSeoBot.comWaiting for the search engines
Telling "Google" your new web-address is only getting you a spot in its sandbox. The sandbox is like a queue. You line up until your have gotten to the front-gate. Only if you are passed it, will your site be spidered. Word on the web is that this takes 6 months - regardless of how fancy your submission technique is. There are of course other search-engines who process you faster. But can you afford not to be found in "Google"?
Once your domain is listed, they need to be found by their spiders and ultimately by the user. Although your DNS entry should cascade very fast around the globe, there are bottlenecks. It can happen that you wait for the update a couple of weeks - regardless of your TTL-definition. Nearly unbelievable, but it happens. You should get a very wide dissemination within a few days, but it is better to be safe than sorry.
Getting the users to the launch
Every web page is made for its visitors. If you don't get them, all your efforts and money spent have been in vain. Unless you have a substantial marketing-budget for your launch, it takes time for users to reach your site, to tell other people, to list it or to write about it in blogs. The shorter the time you need to reach that critical mass of users, the sooner your site pays off. Also you will quicker get to the point when it is really fun to look at your web-stats.
Welcome to our empty pages
Users will not repeatedly visit your site just because it is nicely designed and structured. You need enough content already on launch-day to have something interesting for most of your visitors. Any "coming soon" on a fully operational site is very likely to be a frustration to the user. A database of 2 articles does not inspire confidence. It is like peeking into an empty restaurant on a Saturday night - you might think twice about even looking at the menu.
Waiting for the search engines, having very few users visiting your site and not offering any content will unlikely result in a good start.
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"Under Construction" revisited
What was considered very bad form some years ago, might just be one way of solving the problems. When development work begins, you need to set up a page or a mini-site. When search engines are visiting they have a place to go. At the same time it solves the DNS update delay you might encounter from some backbones.
Launch your site, before it is finished
By: Martin Richardson
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