Law Firm Marketing: 3 Top Law Firm Internet Marketing Lessons From Great Movies

If you have time to watch movies while running a busy legal practice

, you probably already know that movies sometimes seem as if they are meant to teach important lessons. What you may not know is that movies can also teach you some great law firm Internet marketing tips. That's not just an excuse for a two-hour break either. Get out the popcorn and check out just what these three movies can teach you about online marketing for law firms.

1) Ferris Bueller's Day Off

In the famous 1980's movie Ferris Beuller's Day Off, Ferris used every creative trick in the book in order to get a day off from school and to get his friends out with him. Ferris was well rewarded for his creativity and for daring to be different. Your firm, too, can reap the benefits if you don't follow the crowd and if you use a little ingenuity.

Most firms today take advantage of social media and search engine optimization as part of their law firm Internet marketing. While you should use these methods, you should also be on the lookout for innovative ideas and for the next big thing. Starbucks, for example, drew attention when they used social media to reach out and allow people to suggest ideas for change and then encouraged other users to vote on those ideas. Because it was innovative, they captured attention for their brand.

2) The Wizard of Oz

In The Wizard of Oz, Dorothy is comfortable at home when all of a sudden a twister shakes up her world. Your clients, too, might be going along in their lives when all of a sudden their own twister comes along and sends them to the Internet looking for answers.

While Dorothy had to follow the yellow brick road to find her home, your potential clients are equally lost and using their search keywords to help them find their way. It's up to you to be Oz, pulling the magic SEO strings from behind the curtain, to help them find your site.

Along the way, Dorothy gets help from her friends. Internet users do the same, turning to blogs and Twitter to find out what people they trust are doing. By offering your services on Facebook and by providing an informative website, you can become that trusted source of information and advice.

3) The Godfather

The Godfather series followed the life of a famous mafia family, the Corleones. While you certainly don't want to model your law firm marketing too closely after a mafia clan, you can take to heart the lesson that Michael Corleone learned from his father: keep your friends close and your enemies closer.

How can you apply this lesson? Easy- keep an eye on your competition. See what your competitors are offering on their websites and how your own content and design compares. Monitor their page ranks and places in the search engines as compared to yours. Your goal should be to surpass and you can do that only by being the best.

by: bestlegal

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