Lawyer Advertising Gimmicks

As a personal injury attorney, I have seen a lot of deceiving lawyer advertisements

on television and in the Yellowpages that trick people into hiring a lawyer or law firm that is not right for their case. I can't stand it when lawyers do anything but serve the greater good, and these ads hurt injury victims who are in need of help. Here is a quick rundown of some of the deceiving tactics used in lawyer ads:1.) The bar exam does not determine what type of lawyer someone is: The bar exam decides whether or not someone may practice law in a certain state, but it has no bearing on the type of law that someone will practice. This is important because attorneys in certain advertisements may hold themselves out to be any type of lawyer they want, without any actual experience in the field. In other words, a lawyer you see on TV may say that they are a Seattle car accident lawyer who can handle your case, when in fact they have never actually worked on one before. To prevent yourself from being deceived by an ad like this, make sure you do research on a lawyer before hiring them. In doing this, you can see whether or not they actually have experience with your type of case.2.) Some personal injury lawyers never go to court: It is perfectly understandable why most people want their case settled fast, but the reality of personal injury cases is that settling fast is not always the best option. Lawyers who always settle cases fast are seen by insurance companies as never willing to take a case to trial. This gives the insurance company the upper hand. They know that they won't have to offer a reasonable settlement, because there is no threat of trial. Lawyers who advertise that they settle cases quickly may as well advertise that they let the insurance companies control the process, because that is the reality of that kind of practice. The sad thing is that a lot of lawyers advertise this major flaw in their practice, and it actually works on people who do not fully understand the legal system. Keep in mind next time you see this kind of advertisement that while it may sound like a good thing, this kind of lawyer will never get you the settlement that you need.3.) The lawyer you see on TV may not handle your case: Just because a lawyer is advertising on TV does not mean that he or she will actually handle your case. They may very well hand most of their cases off to less experienced attorneys in the firm, or even give the majority of the work to their paralegals. In fact, it is actually possible that the lawyer you see in the ad does not even work in the area you see it. There is a large firm in Seattle that does a lot of advertising, but their figurehead lawyer does not even work in the state. Don't take what you see in advertisements at face value. Always research an attorney before hiring one.4.) Lawyer advertisements are no indicator of skill: A lawyer advertisement means nothing more than the fact that they have money. A fancy advertisement is no indicator of skill or experience; all it means is that they could afford an advertisement.

Lawyer Advertising Gimmicks

By: Jason Epstein

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