Lawyers Find Advertising Helps Them Get Rich

One Attorney's name is well known throughout Denver

, due to his advertisements appearing on television. His legal firm may soon follow suit in becoming a household word if his advertisements produce equally in New York as in Denver, as well as over 90 other cities in America. Personal injury law firms can also benefit from creating their own personalized advertising programs. There are other law firms that advertise in a multitude of other media markets, and just like them these law firms pay huge amounts of money to put their name on generic ads that show a thirty second slice of life. For example, it might show blue collar workers talking about where they can find a lawyer who will really fight for their rights.

The United States Supreme Court sanctioned the use of ads by attorneys back in 1977. This Denver lawyer is certainly not the first attorney to turn to the media of television to advertise his services, but he is the first one who came up with the genius idea of creating generic advertisements for the services of a personal injury lawyer.

The attorneys who have chosen to participate in this advertising plan have experienced astounding results. An operation which was a struggling office of two employees and handled barely 80 cases per year at the start, has transformed since advertising and now employs several lawyers and legal assistants to administer over the 100+ monthly cases the firm now represents due to advertising efforts. His offices are now contained in a three-story building which also houses the firm's television producer, the media buyer, a mock courtroom and a pool table.

The lawyer who is behind the initial generic ad campaign actually quit practicing law to spend his focus on marketing and developing his ads. This Denver attorney admits that the force of advertising on television propelled him to new financial heights. He has found the experience to be shocking. To hear him tell it, he ran one successful television ad and suddenly all ten phone lines light up like a Christmas tree. You don't even need to look at the TV to know that one of the ads just ran.Even though some of the largest corporate law firms refuse to advertise, or consider it beneath them, there's a myriad of personal injury attorneys who have learned how powerful publicity can be. Before the success of this lawyers advertising campaign he was just one of many struggling personal injury lawyers. The nature of personal injury cases makes it very unlikely tht the firm will receive repeat customers - most people come to this type of lawyer because of some type of accident.

There is no doubt that these advertisements generate a response. Unfortunately, many of the calls they receive must be filtered out, having nothing to do with personal injury. Many people are calling just because they are not sure where else to find a lawyer. So for every ten times the phone rings, there is one call about a case that is worth taking on. Lawyers who participate in this type of advertising say their number one problem comes from the amount of calls that are completely unrelated. Some lawyers have even quit the prograqm because they did not have the money to handle the cost of the ads and the additional personnael neededto handle the extra calls.

This does raise the number of cases you will have, but it also raises your costs to run your business. You will need to hire some new staff. Face it - someone is going to have to answer those calls!One lawyer in the program indicated his first year of income was roughly double the cost associated with the program. They also say that as more and more customers come in this ratio is quickly getting even better. Some people are even looking to enhance their advertisements by using famous people in them. John Madden, the well known football personality, has contracted to shoot six advertisements for $50,000.

Lawyers Find Advertising Helps Them Get Rich

By: addia.maddi

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