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Lead Generation Incentives Work

Lead generation companies have tried various tricks in the book to keep their agents motivated

. They have tried to encourage healthy competition among the call center agents to encourage employees. They have conducted tests and other appraisal systems to make the BPO agents come up and deliver something extraordinary. Through appreciative words and gestures like additional leaves, employers have tried to boost their sales lead generation efforts. But nothing ticks like the practice of offering incentives. Incentives have an unprecedented way of motivation within the BPO service agents. Here are some reasons why incentives works for better work at the outbound call center desk:

1. Competition: The sense of competition is very critical. It can make or break a call center agent. If the employee takes up the challenge as a constructive way of improving their call center services, there's no better way to do that. Being motivated by the good work done by peers is the perfect way of staying focuses on lead generation. But if it works in a negative work, it can add to the stress and the pressure to perform. Sales lead generation is a stressful job anyway. With added worries, the work is bound to be affected. Call center agents have to set aside other aspects of their work when they take the outbound call center floor. They must first try to improve their own skills before matching wits with their co-workers. Incentives act as a catalyst in this competition. Every employee feels that they are liable to win the incentive and that is a real motivator.

2. Quality: Incentives improve the quality of sales lead generation. The call center agents tend to sag in quality when they don't find any reward coming their way. They feel that they just need to do their job and go home. There is no fire in their belly to do better call center services. That is when incentives spur them on. They get a reason to be better at lead generation. Improvement in the quality of BPO service is something that almost all the call centers would like to have. Incentives would be a great way to make that happen. Maybe this will make them conduct individual research and come up with some innovations that set them ahead of their peers.

3. Belonging: Incentives and perks instill a strong sense of belonging in the call center agents. When the business process outsourcing firm they are working for rewards them, they feel that they are part of a big family. Pick up any attrition rate report and you will find out that lack of appreciation is a prime reason why employees chose to walk out of a particular company. Appreciation for lead generation agents achieves exactly that. Losing an agent midway through the project is never good news for the sales lead generation procedure as a whole. Incentives and other added benefits keep employees away from the lure of other call centers with probably more money to offer. This is a very basic human psychology that makes them grateful for the rewards they receive. This stops them from looking at other options that could be damaging for your BPO service unit.


Lead Generation Incentives Work

By: jems hug
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