The finer part of the lead nurturing process is to determine the role and function of the different aspects of lead generation. You have to keep an eye out for timings. There are these triggers that the BPO company must be aware of while nurturing leads. Make use of occasions and events to touch base with your contacts. Your idea is to be visible to your contacts in as many ways as possible. When you're wishing them Happy New Year, don't plug in your marketing message! Keep the wish and your brand name in place, and a short introduction if the lead is fresh. Good luck!