Leading The Market Through An Effective Content Distribution Network

To keep in touch and up to date I like to use a content distribution network called Posterous

. Posterous is a fantastic service that enables you to send an email attaching any kind of multimedia. On my iPhone I might take a photo of something or I might record an audio in my car or I might take a short little video.

Then using Posterous I'll email that, I'm on the 3G network so I can email small files and I'll email it to post@posterous.com and then that will automatically get pushed over to my Posterous account. I don't have to do anything. I write the subject and that becomes the subject of the post and it automatically uploads it.

So it is a way for me to easily create content. It is important to make sure you're continually putting out content not only in your SEO blog. That's what market leaders do, they generate this new content. So for you to generate that new content, you should know how to use social media sites and make it as easy as possible. That's why I use my mobile phone, I'll record different things and then I'll post them up using my Posterous account, using my iPhone.

Just recently I was thinking I might start to answer a whole lot of SEO services questions on my Posterous account. Here I am sitting in my car on Chapel Street, listening to a particular audio and I thought, yes, that's a good question that people would have: should you build links from only on topic and relevant websites? So I recorded this in my car: whether or not it's important when building links to have those links coming from relevant, on topic websites? Then it's just a two or three minute audio that I create and then I can send it through to this Posterous account. It's really easy, you just send an email through and then it's a way for me to generate content.

What are we going to do with these audios for them to be in a content distribution network? Then we'll pass them off to another assistant. That assistant will create, in fact he's done quite a few of these PowerPoint presentations of audios that I've done. He'll create a PowerPoint presentation to match an audio interview that I've done and then that way we create a video where previously I only had an audio. Then we cut that video up into pieces and we end up posting that on YouTube.

So all of these little questions, these are questions people are having in my industry so I'm going to start recording these and then shortly we'll start to create videos to complement them which will just be short little slide shows that will create new content and that will get distributed out to various types of content distribution network. It's all about ways that you can multiply whatever it is that you're already doing. For my SEO company, for example, I find ways to push that content out and make it as easy as possible. So that is how I use Posterous. Posterous also pushes to Twitter. So I've got Posterous to automatically post. Once I make a post, I send an email on my iPhone, then that post gets posted on Posterous.

by: Jimmy Cox

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