Leafless Fan Industry Faces Reshuffle
In 2010, a small household electrical appliance in the home appliance market is eye-catchingleafless fan
. It has not the traditional fan blade, however, it can blow a more steady wind, it has features of safer, more comfortable and more easily to clean. Nearly two years after, like other overnight popular products, leafless fan also faced with shuffle, the key of battle for survival is the innovation and technology.
Occupy 80% of global production
2010 June, Yongkang has appeared the first leafless fan manufacturer. Subsequently, many Yongkang private enterprise advocate immediate attention to this new product, in 2010 November, Alibaba integrity webpage on leafless fan manufacturers reached 7 pages, until the 4th or 5th month of last year, the page jump to 220. Among them, Yongkang manufacturers are occupy more than half of the share. The first half of this year, there are over 300 private enterprise manufacturing leafless fan in Yongkang.
However, the data is gradually falling, Yongkang leafless fan manufacturer faces a lot of problems, the industry also began to reshuffle, some firms exit the market, in addition, many others transition is successful and began to expand the scale of production.
Innovation is the key to survival:
Yongkang leafless fan manufacturers are worried by the same problem, it is the patent. Dyson is the holder of leafless fan patent, this company was suppressed on many Yongkang's fan manufacturers, and the range is become wider and wider. The direct consequences of crackdown is greatly limited the sales channels.
Chen Bo is leafless fan manufacturer in Yongkang, he has a professional research and development team, as Yongkang people, he is first batch to enter leafless fan area and well aware that their product is limited, So that he use his R&D team to have greatly improved to the product. "Completely different with the original," Chen Bo's improvement is success undoubtedly, his leafless fan is allowed to enter the American market, and his business is survived in this leafless fan shuffle war. "The most important is the innovation."
Chen Bo put all this thanks to the team of research and development, without R & D team, his products can not enter the United States market.
Leafless fan like other Yongkang overnight rise product, suffering an overnight follow up, make price war greatly, the process of reshuffle. In the survival war of this reshuffle, in order to better survive and occupy the market, you should dependent on better product quality and technical innovation.
by: xiaosu
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