Leaflet Distribution: Getting Your Message In The Right Hands

Lets also assume that youve already hired a professional leaflet printing UK service

. They have their presses all fired up and ready to churn out your marketing materials.

Now what?

Your leaflets have to reach your audience somehow, and they arent just going to fly by themselves. You have several options for distributing your leaflets, each with their own advantages and trade-offs.

Your leaflets have to reach your audience somehow, and they arent just going to fly by themselves. You have several options for distributing your leaflets, each with their own advantages and trade-offs.

We can choose from four main methods of distributing leaflets:

1.News share.

Your leaflet is bundled in with a newspaper for door-to-door distribution to readers. This piggyback method is cheap, but not very effective, since many other leaflets are bundled with the newspaper as well. This makes it much harder for yours to stand out.

2.Shared distribution.

Your leaflet is delivered with several other leaflets in one packet or envelope. Essentially you split the cost of door-to-door delivery with several other businesses. This is slightly more expensive, but its also more effective since you dont have as many rivals for attention as you would with news sharing.

3.Solus.

Only one leaflet is delivered: yours. Its the most expensive door-to-door delivery option, but its also the most effective. You dont have to compete for attention with other leaflets or publications.

4.Street Marketing.

People stand in high-traffic areas and actively engage passersby and interested readers to pick up and read your leaflet. Success in this method depends on picking the ideal location for your target audiencesay, at the entrance of a mall or in prominent spots on campus.

Whichever distribution method you choose, make sure it targets your intended audience. Pick your locations wisely, and make sure that the leaflet distribution or leaflet printing UK company you select can reach your preferred demographic. When you tally the total cost of leaflet design, Leaflet Printing, and leaflet distribution, its actually not all that much compared to the higher profile marketing/advertising tools like television and print advertisements. Leaflets can give more information and have a high chance of getting straight to the target audience. Local Leaflet Printing UK companies, do it yourself desktop publishing, and a host of distribution methods can knock this cost down even further, making leaflets the ideal choice for businesses that want to maximize their marketing budget.

by: Steve Bassett

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