Direct marketing professionals can often go a lot further than simply printing your design out and putting it through any available letter box
. With budgets being tighter but marketing being as important as ever it essential that you spend your marketing budget as effectively as possible.
So how with direct marketing or leaflet distribution can you keep costs down to a minimum and ensure that material you do send out actually lands on the door step or in the hands of the right kind of people.
So first up is identifying your demographic, once you know your target market direct marketing companies will be able to help you develop plan which best serves hitting that group. Targeting a specific group of people rather than posting thousands of leaflets through any door benefits in 2 ways; number one it ensures that all those leaflets you paid for only go to people with an interest in the product or offer and reason 2 ties in, in that if only people who are genuinely interest get the mail they have a higher chance of converting in to a sale.
Now this might sound a mammoth task however professional leaflet distribution companies will have access to national demographic data via way of various databases and this allows them to effectively plan where is most appropriate for you to target your offer.
Targeting can also be compiled using the latest UK census data, council tax bands and shareholder data.
One other popular way of getting direct marketing information out there is to consider sending them out through the network of free newspaper deliveries around the country. Most if not all areas of the UK will regularly receive direct marketing materials through their door along with their local free newspaper.
In an area where there are no local free newspaper delivery networks another approach would be for your distribution to be combined with that of say 3 or 4 others and then all of them distributed as a shared drop. This helps to reduce costs as all advertisers effectively chip in together and split the distribution costs equally between themselves.
As well as the options mentioned there is also the option of sending them out via Royal Mail (HDS) these can be sent out at post code area level or by specific postmen.
So that is brief overview on how exactly leaflet distribution companies can target your direct marketing campaign at your desired demographic. We havent quite managed to cover everything there so as with anything to get the full picture your best course of action would be to research leaflet distribution companies, contact a few of them and ask them how they would handle your project.