Your research is intended to identify low competition and high traffic keywords
, which have elevated significance to the client's services. Do not copy your competitor's website structures they use because it seems reasonable to you and their sites are ranking well. Consider to structure your website according to your advertising. Advertising with high targeted keywords will bring you in front of a buyer audience. If you want to gain a valuable knowledge about how to find keywords for a website join the community of Wealthy Affiliate University.