Learn How To Increase Sales Of Your Car Dealership
By now Im sure you are acquainted with Reality Television phenomenon Susan Boyle
and her Brittans Got Talent performance that captured 51,505,616 views and over 230,000 comments in just some months on YouTube.
If you havent watched this video that includes the frumpy 40 something lady who literally hits it out the park her first time performing on the show, go online now and give it a look.
There are some powerful lessons you'll be able to learn from this viral success that may easily be put into action in your car dealership.
Of course, we always encourage our readers and coaching students to look beyond large successes in the media or in business and see how you'll be able to mimic those results in your own store.
Victory leaves clues, whether or not its a viral video, a quote or an off-handed comment about whats working for someone else in a utterly unrelated business. Asking better queries and digging for gold nuggets is the dirty work we do everyday its what we live for.
So back to our case study on Susan Boyle.
This YouTube Video heard round the planet was originally posted on April Eleventh, 2009. Within four days, the video had over Nine MILLION views and had been commented on by over 50,000 people. After all the numbers are still ridiculous and off the chart-but the big query is... why did this video get so much activity in such a short amount of your time?
What makes one video, one idea or one message spread around like wildfire and other messages (like your dealerships marketing messages) go utterly ignored in the marketplace?
Well weve recognized Two essential reasons this.and for the rapid success of Susan Boyles video. Both which are simply duplicable and ready to use instantly when marketing your local store.
The Video Creates Burning Anticipation
If youve ever studied an enormously successful viral campaign similar to this one, youd see a videos capability to form and maintain anticipation is one among the key common denominators behind its success.
In this particular video, the expectation builds deeply before Susan ever steps foot on stage. We hear her back story as were introduced to a frumpy and rather odd looking woman who evidently stands out from the other contestants in the race.
Shes then brought before the judges and youre on the rim of your seat waiting to find out whats going to happen. Are the judges going to laugh her off the stage? Will the spectators like it or hate it? Is she going to be awful? Could she probably be any good? Youll find out after these messages.
Theres a powerful headline bright promoters have used for decades. It goes something like, All of them laughed when I did ________ (i.e. stepped up on stage, sat down at the piano, got behind the wheel), till I _________ (insert the amazing thing the person just did). Its a headline that gets read each time and its the same anticipatory force at work in this video.
On the other hand, its vital to bear in mind that expectation is a type of desire. Desire is one thing we all wish our prospects and clients to have for our messages, our vehicles and our dealership. Its really easier said than done, but expectation is a very genuine kind of desire you'll be able to use to the gain of your store.
Unfortunately, most dealers think theyre doing a great job creating yearning and anticipation because every year the manufacturer sends them a new model and a few fresh banners to show off. What could be a lot more excitingright?
Anyhow friends, I hate to break it to you, however your new banners and poster boards showing off this years newest minivan isnt all that exciting to your customers. And used car dealers- you dont even have the lavishness of receiving these promoting tools.
So instead, a more reliable and effective method to form expectation would be to give your audience one thing they actually look forward to. Though it sounds pathetically simple, it truely is. The key is to get within the head of your customers, work out what they really, really need and tie it to a strong promotion that builds expectation as to what theyll get by shopping at your store.
by: JimmyVee
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