Learn How to Create Your Own Information Product Using Expert Interviews

Learn How to Create Your Own Information Product Using Expert Interviews

In order to establish creditability online with your email list you must start creating your own products.You may have learnt that affiliate marketing is an easy way to make money if you do not have your own product.The problem is, why would anyone buy a product you recommend when they have no idea who your are?People buy from people they know like and trust.How do you create that trust?One way is to create your own product.You may have and interest or hobby that you have some knowledge about but as you are not at guru status you may be reluctant to create a product about that hobby.You may think you do not know enough about the topic to be able to teach others.What you can do is to record interviews with people who are already experts in your chosen niche.You might think these gurus are in competition with you as they work they same niche but you will find they are happy to work with you as it is a free marketing tool for them.They will increase the people on their email list and you will have your product.But you need to manage this product creation the right way.Here's how you do it.Do some research on the guru you want to interview,even buy some of their products.When you approach them about doing an interview,you can mention things about them you know.This will impress the guru and make him or her more likely to agree to the interview.Draw up a list on questions and email them to the guru in advance.Ask them if there are any areas of their business you would like to focus on.Make sure your questions are open ended,meaning they cannot be answered with a yes or no answer.The guru should do most of the talking so sit back and listen.Do not interrupt.The interview should be about 45 minutes to one hour in length.Use the interviews as both a front end and back end product.Take snippets from each interview and offer them as a freebie in exchange for a subscriber's email address.Then once they opt in, offer the full set of videos as your backend product so you can monetize the interviews.One way to record interviews is to interview the guru on Skype.You can then save the recording, upload the mp3 files to your web server, ready for download when your subscribers opt in.Follow these simple strategies and you will establish guru status and build your list.

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