Learn How to Market and Drive Traffic to Your Website
Learn How to Market and Drive Traffic to Your Website
Every single online business relies on one thing for its success getting customers to your site. It's not enough to have a great idea, a great product, an impressive-looking website, or even an interesting message. Anyone with an Internet-based business must absolutely must spend time marketing their website. The problem is that many people who start online businesses are not marketing experts and have no idea where to start. This article will handle the absolute basics of trying to drive more traffic to your website.
First of all, let's give a quick definition of precisely what marketing is and how it differs from advertising. Advertising is a part of the bigger picture, which is marketing. You may market your business using advertising, but it's just a single component of a businesses' overall marketing scheme.
Most small businesses don't have the money to spend on advertising, so must instead rely on other ways to market their business. Don't worry, most websites rely mostly on inexpensive marketing methods rather than spending big bucks on advertising.
What goes into your marketing plan is vital, however, especially since you probably cannot directly advertise your website. It helps to know the components that make up a marketing plan. They include: market research, public relations, customer support, sales strategy, and pricing.
If you are part of a multi-level marketing online business, many of these components are already handled for you, particularly pricing, market research, and customer support. If you are going it alone, however, these are things you should address and can be easily handled with a bit of research.
But for those entrepreneurs who are part of MLM businesses, you really need only concentrate on one major aspect of marketing: public relations. This is your bread and butter and the better you do it, the more traffic you'll generate to your website.
Simply put, public relations involves such things as putting out press releases, creating a brand name, and introducing new products and services. Done well, you can increase your visibility on search engines, something called Search Engine Optimization (SEO). Press releases: This is one of the best methods of getting your website recognized by search engines, such as Google and Yahoo.
Create a brand name: The Internet makes this easier than ever. One way to create your brand name is to submit articles to online article directories. Not only does this increase your website's SEO, it also creates a "brand" for you, positioning you as an expert in your field. For example, if your website sells lamps, you might write an article giving people tips on decorating with lamps. Entrepreneurs can also reach customers through social networking sites, such as Twitter, Facebook and MySpace, as well as blogging. Blogs are easy to set up and are another way to brand yourself.
Introduce new products and services: Take advantage of new products, ideas, events, by issuing a press release telling the world about it. Simply putting the information on your website isn't enough. Remember, search engines love press releases. Marketing done right can mean the difference between success and failure in the highly competitive world of Internet businesses.
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