Learn On-page Optimization From Seo Experts

SEO activities are centred on the on-page and off-page optimization

. The on-page optimization is all about making the pages of your website search engine friendly and this is achieved by tweaking the content and certain html tags of the webpage. Here is a step-by step method to do on-page optimization:

1.Finding the relevant keywords: You shall use your judgment on what the visitors would type on search engines to get to you. You can also take the help of certain online tools to check what all keywords are used by people. So, you shall make a list of all these keywords.

2.Website structure: The SEO services will first take up the portion of the source code of the webpage. There are included a number of html tags, out which the and the are most important.

a)The tag: This tag is very important and is used by the search engines to determine the theme of your site. Try to incorporate the keywords used in logical short sentence format rather than just using them separated with commas. So, you must include the following in the title tag:

i)the name of business, brand and/or site

ii) keywords

iii)Toll free or any other number by which they can reach you

b)The tags: These are the next steps in on-page optimization SEO efforts though their relevance in optimization efforts is disputed. These include the following:

i)Meta Descriptions: This is a brief summary of the page which is shown in SERPs. Though it has limited relevance for ranking purposes in the SERPs, these are essentially meant to make the searchers see what they can find on the link displayed on the SERPs.

ii)Meta Keywords: This includes all the relevant keywords for the site.

3.The tags: These include the headings tags and content tags.

a)The heading tags like are used to label your heading in bold and italic formats. The search engines read through them to find the heading of the content page and the right keywords shall be stuffed in these.

b)The keywords in the content shall be used judiciously and in right numbers, average keyword density shall be 1%.

c)The attribute: This has been found to be of relevance for SEO. Therefore, the images, photos and illustrations with suitable keyword terms shall be incorporated on the site.

4.Canonical URL tags: These tags are used to inform the search engines that this particular page shall be treated as though it is a copy of some specified url and that all the content and link metrics shall technically flow back to that url. It tells the search engines that the many pages shall be considered as one without having to redirect visitors to them. This is of good help to SEO services providers if these do not know which versions of same content on different urls is to be ranked. The URLs shall make use of the short sentences separate by hyphens -.

Apart from these tweaking, the content shall be regularly updated on the site, even better is the addition of the new pages to the site.

by: seo melbourne

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