Learn Simple Techniques On How To Summarize You Marketing Plans

The basis of good marketing is trying to influence a group of targeted customers to use a specific product, service, or product line

. This will include, but not limited to: people, promotions, price, product, and placement. The combination of these activities will make the basis of your marketing program.

To begin with pick just a few primary marketing activities that will make the bulk of your marketing program. This may include trade show displays, direct mail, or web advertising. Figure out what will dominate your planning and prioritize around that. Your maximum impact will come from concentrating on all your available resources. Make your choices carefully and try not to pick more than three main activities that will take the lead in your marketing. You can however use other marketing tactics that are commonplace as secondary supporting roles to your primary points.

If you decide to use more than three main marketing tactics to any degree, you may find it difficult. This is because you will have a hard time creating the funds and support to significantly make a big impact with each one individually. By diluting your efforts youll have a hard time grabbing the attention of your customers with so many other competitors in the same market. Mailboxes, airways, and the Internet e-mail in-boxes are just packed full of offers, ads, signs and billboards, that elbow each other every day for your attention. To counter this you need to buy plenty of visibility and concentrate your efforts and resources in a single marketing medium. This will give you the best chance of standing out in your market with the single greatest impact.

Don't fall into the trap of becoming too thin in your marketing by having a plan that spends all of your cash across new products, salespeople, and resources. Keep your focus and be careful, especially if your business is small to midsize. This is because you lack a lot of capital and the deep pockets of giant marketers. The bigger marketers can routinely use every type of marketing and see what sticks because they have the budget and resources at their disposal.

To work out the details of your plan, do whatever research is necessary. Drill down to the specifics of your plan and how you can execute it. For example, maybe thinking about using print ads in trade magazines. Let the retail store owners know about your new products and any options for in-store displays that you have for them to use. Then you might want to figure out the different type of ads you want to run and what they will cost. This of course is after you figure out which specific magazines you want to use.

Now you can do the exact same analysis for all the items on your list of program components. Work your way down the list and through the details and have the initial cost figure for each component. See if you can get a realistic number by totaling up all the costs. You can always adjust the figures if they become too big a share of your projected sales. From a practical perspective you want the budget to be in sync with the bottom line and acceptable to your goals.

The analysis process will be much easier if you incorporate a spreadsheet to keep track of your work. Add all the costs together to get a subtotal and then a grand total. Then take your projected sales figures and subtract the grand total to get the bottom line. Now you will know where your money is going. For example, is it being spent on primary marketing components or secondary marketing components. You can get great insight into what is working and where your dollars are being spent.

by: Robert D. Waltz

POST COMMENT

High-end Luggage Marketing Strategy Easy Referral Marketing Strategic Alliances-what Works! Subscription Websites Or Affiliate Marketing - Which Is Best? The World Of Outbound Telemarketing Services Different Forms Of Digital Marketing Techniques For Marketing Joint Ventures To Existing Clients Making Affiliate Marketing Means For Earning Money Search Engine Marketing Firm - Develop Your Online Venture Through Marketing 5 Ways To Create Your Social Media Marketing Plan Why Mobile Marketing Can Make A Difference Affiliate Resurrection As A Best Online Marketing Tool Top Direct Mail Marketing Questions With Answers You Deserve To Know Telemarketing: A Better Deal In Software Leads