Learn Where You Can Uncover Long Tail Keywords Easily

The heart of any good Internet marketing campaign starts by doing a little bit of keyword research

. If you neglect your keyword research, then your tactics and efforts for obtaining visitors will not count for much. All online marketing efforts are motivated by this. Choosing your desired specific niche is key to achieving the most you can out of your campaign. As soon as you've decide on your niche, the next goal will be getting started immediately on your research work. You'll have to use a reliable keyword research tool for this purpose. Google Adwords Keyword Research has proven itself effective for this aspect of the process, but it doesn't hurt to broaden your horizons. Adwords will provide a plethora of specific keywords for you, however it will not provide the increased specialization that you need to rise above the competition; a program like Micro Niche Finder can provide this for you. The keywords that a program like this will generate are hard to come by anywhere else. The advantages that this type of software will provide are endless; however, the greatest edge they provide lies in their ability to generate comprehensive data about your keywords, including how much competition you will face. Whether or not you have a chance of appearing on Google's first results page for your keyword topic, you will understand what you have to do in order to get your site listed with your selected keywords.

An extremely efficient way to discover hidden and profitable long tail keywords that convert is to use Google Suggest. This is not typically used, but it is efficient and can be used along with the paid keyword research tools that you may already have. Google Suggest can help you find the right long tail keywords for your business. The first step is to go to the primary Google website, i.e., Google.com. The regional websites, such as Google.co.uk, should not be used in this instance. Google Suggest will examine the keyword you type up in the search box, then suggest to you an array of similar terms. This is done quickly. You will be able to jump to and from various search queries in order to pick your preferred keyword. For example, by searching for the terms "Cat house", you will be provided with relevant key phrases like "cat house design", "cat house plans" and "cat house outdoor". Make sure to store all of the phrases that you receive just in case they might come in handy for later research you perform with your keyword research software.

As soon as you've decided on what your list of targeted keywords will be, open up your notepad and save that list. The next step involves more detailed research. You'll take that list of keywords you saved and input it back into the research tool for more targeted keywords. The outcome will be long tail keywords, which are more relevant to what you are selling. A short tail keyword is much more difficult to rank than a long tail keyword. For instance, "weight loss" is a short tail keyword, which is difficult to get a ranking for, because of the high level of competition. Since few competitors will exist for long tail keywords like "weight loss using natural herbal supplements," you will gain high placement quickly and easily. You will receive a number of these types of long tail keywords which Google Keyword Protocol will not locate on your behalf when you employ a true keyword research program.

In attempting to get your sites highly placed, keyword research must be at the top of your list. Wasting a great deal of efforts and valuable time working with short tail keywords, numerous individuals fail to follow this critical advice.

Plan your long tail keyword plan with care and you stand a bigger chance of landing the kinds of rankings with Google that will keep your business at the top of the search lists. In addition, you will be making sure that each addition to your customer base counts for more because your traffic will be more interested in purchasing your product or service. The power of long tail keywords must not be ignored if your goal is high rankings with search engines and targeted traffic to your commercial website.

by: Christy Hall

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