Learning To Market Advocare Weight Loss Products Using Facebook

AdvoCare weight loss products are one of the foundational components of your AdvoCare business

. Many customers become acquainted with both the product line and the business opportunity through this one product segement. Proper positioning of this product segment in the marketplace is critical to your long term success as an AdvoCare distributor. One of the greatest tools at your disposal is the online social community of Facebook. This social website can transform into a powerful marketing platform, when used correctly. By following a few simple steps, you can harness the potential of this great online resource.

Facebook is a social networking site that boasts a membership of over 500 million users. Each and every day, nearly one half of those users access their account. As you can see this is a high visibility point for anyone looking to build their AdvoCare business either online or offline.

You will want to begin by carefully crafting your personal profile. Make sure that in your information you at the very least have a link to your distributor website and that you brand yourself as a business owner in the health and wellness or weight loss fields. It is important that your profile reflect your marketplace value, since those you will be inviting to connect with you will typically take a look at your profile when determining whether or not to approve that connection.

The next step is to begin making connections with others who are in your prospective market. The best way to simplify this task is look for Facebook groups that are focused on such topics as weight loss, dieting, diet and exercise and nutrition. Join these groups and begin interacting in the group discussions. By all means, please resist the temptation to make pitches and post links to your AdvoCare weight loss products. Instead you want to provide insights into such things as the importance of nutrition, supplements, portion control, exercise, etc... in weight loss. Direct group members to articles and other resources on the topic of weight loss, health and fitness.

Begin inviting the members of these groups to connect with you as a friend. Start by sending Send an introductory message that says: "Hi (person's name), you and I are members of the (group name) Facebook group. I would like to connect with you to share information and encouragement in the area of weight loss." By taking this approach you are connecting on a common point of interest and begin developing a relationship, which is of course the foundation of a network marketing business such as AdvoCare.

The next step is setting up a group of your own. Create a group that shares weight loss tips and success stories. Send a group invitation to those who have become your friends on Facebook. Ask your group members to share their own weight loss stories,, photographs and other valuable content. The key to making your group work is the ability to create an ongoing dialogue between the group members. Here is the place that you can really begin to add value to your marketing efforts. Create small video pieces that are no more than 3-4 minutes in length to highlight a highlight a topic of interest. For example you might do a video that discusses the importance of monitoring a person's carbohydrate intake. You will also want to introduce the full line of AdvoCare weight loss products by adding your own story and the story of other AdvoCare customers and distributors.

The final step is the creation of a fan page. Your fan page will be 100% focused on you and your AdvoCare business. Invite your friends and group members to "like" your fan page. When someone "likes" your fan page, the content you post to the wall of the fan page will also displays on their wall. Use your fan page to highlight a specific product each week and testimonials about that product. You will also use the fan page to invite people to take a closer look at the AdvoCare business opportunity.

If you are not doing so already, you need to be marketing AdvoCare weight loss products on Facebook.

by: Carl Willis

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