Lebron James, Robert Kiyosaki and A Lesson In Natural Selling
Lebron James, Robert Kiyosaki and A Lesson In Natural Selling
In sales, what makes people want to buy and how can anyone in a sales type role get people to buy without selling or product pushing?
Before I get into that, we all know: LeBron James, Miami Heat. Robert Kiyosaki called it on a Facebook post the Wednesday before the official decision was made, "Everyone's asking me where I think LeBron is going to end up. There are two things that are important here: Winning and money. You get money in Cleveland but no winning. You can win and get money in Miami. Miami has no state income tax, so LeBron gets more money there than NY or Chicago. Enjoy Miami LeBron."
How did he read LeBron's mind? Honestly, it's because he understood LeBron and where he was coming from: "winning and money." When you know your client's desires, that's when you can give them what they want. Bottom line, Mr. Kiyosaki could have "sold" the Heat to LeBron if circumstances called for that. Let me explain. It's a fact: people like to buy, but they don't like being sold.
Most people are not comfortable pushing a product on anyone. Convincing someone to buy something they don't need is not an entirely rewarding experience. Luckily, as a recruiter by profession (now a full-time entrepreneur in personal development), I "sold" jobs, which people mostly want, especially in this economy. The easiest of sales jobs, it would seem. But that's farthest from the truth.
What is easy in sales is the mindset of the person selling. Two things to keep in mind:
1. Give tours, not sales pitches.
Be a tour guide rather than a product pusher.
2. Detachment.
Be detached from the outcome, because ultimately, you can't control who buys or not.
There's a shift in what works in sales these past few years, too. It's in the overall mindset of the consumer: relationships are the way to grow a clientele today. People want to be heard, they want to trust who they're buying from. And, like I mentioned earlier, they want the freedom to buy if they want to.
When you ask questions, learn about the situation of the person, and make recommendations based on their facts, allowing them to ultimately buy (rather than succumb to being sold), you'll have a very harmonious and symbiotic relationship.
Most importantly, this is the way you will be truly helping people. That is what makes any business rewarding, is it not?
A great resource for this technique is "Natural Selling" by Michael Oliver.
My passion lies in helping people in their personal development. I have an unbelievable home business and help others start their own.
http://www.InspirationSuccess.com
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