Left Turn Right: Entrepreneurs Talk About Clothing Brand Direction (photos) - Apparel, Women -

In 2009 the first breakthrough in the crisis in China

, showing the world China's economic development toughness and great energy. In the influential international brands have to shift the emphasis towards the Chinese market, China Clothing Brands also need to rethink the position in world affairs and value. Today Clothing Also need to sort out the direction of the brand, achieve strong economic development in the rise of the next fashion. By the Ministry of Industry and Information Technology, and China Textile Industry Association to support the Chinese apparel Association, Beijing Economic and Information Commission Special Co, Shandong Ruyi Group Co's "ideal? 2010 China Fashion Forum", a number of leaders, scholars, entrepreneurs gather together to jointly explore the clothing brand.

Qiuya Fu Shandong Ruyi Group Chairman Qiuya Fu:

Self-confidence, self-improvement, self-reliance First of all, I think the people of China textile and clothing should be in the new historical period of self-confidence, self-improvement, self up. Ruyi recently acquired an Italian and a German garment factory, they have hundreds of years of history. In close contact with their design, Marketing , After the production process, I think the level of process design, marketing capabilities, brand culture, business Management Level, China has at least 10% of the enterprises do not lose to them, but far exceeded them. In particular pride in this year's economic crisis, the Chinese textile and apparel in earnest, modest, to search for the gap, to find our direction, and some countries only complain, still immersed in the past several hundred years brilliant, they really have no future.

Second I especially want to say is China's textile industry should adhere to its own market share, marketing capabilities. State and Government of the revitalization plan in the industry requested to change the growth mode of our industry, from low end to high-end development, which is undoubtedly correct, the Chinese textile industry must increase the added value and enhance brand. But many experts and scholars said: "China and sold in a garment 100, 500, you see a suit abroad sell two million." I think that to take our brand to mass consumption and foreign luxury brands compared to is not correct of. Sell Inherently hierarchical, after decades of hard work, China's textile and apparel in the mass consumption, in the field of high-end consumer market has had its own, with command status. I think in the future there will be a luxury brand in China, but we start from the foundation, to a large extent to create a mature environment, this is not by hope, by quick success to the formation.

In such a great era, the Chinese textile and clothing can go to integrate international resources to help us to develop, promote, compensate for many of our gaps. Particularly worthy of mention is the cooperation between the clothing brands, the integration of industrial chain, creating a very large cohesion, I feel this need to market forces and the government to vigorously push. China's textile and apparel brand strong, in ten or twenty years will be achieved.

by: gaga

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