Legend Illuminate Success In Life
?? Visit well, general manager of Sichuan Xiu Yi Pharmaceutical Co.
, Ltd.
Well, general manager of Sichuan Xiu Yi Pharmaceutical Co., Ltd.
Who can deny the Fenghuang Nie? Bath when the fire is not torture? Who can deny that there is no pain butterfly wings and fly before the hibernation? Period of suffering birth a miracle. There were poet said: "Behind every shining star there is a touching legend." Guanghan in Sichuan, a Chinese private enterprises shining star. Press here especially to feel the hardships of a successful course, a dark horse in the Trivia private enterprises glory. This is well defined and his Xiu Pharmaceutical Co., Ltd. Sichuan.
Figure tips: well meaning madman Xiu, general manager of Sichuan Pharmaceutical Co., Ltd.
"Medicine Economic News," 06 New Year's Day Top Ten list right to figure among the most sharp edge
By major media widely as "the first person to third terminal"
Strong adaptability, rapid market decision-making capacity; "generic drugs do fine," the company's cost control play to the extreme, resulting in the survival of the generic drugs market is not easy grab profits
Innovation, "the two carriages," the great era of marketing strategy
6 large variety of over 80% of sales from the third terminal, is a successful example into the third terminal
2004 year "Forbes" Chinese SMEs in China for the first time, "draft", well led by Xiu Yi Pharmaceutical climb "China's potential list of 100"
2005, the well cultivated sense of the current largest generic drugs company
Focus: "The third terminal first person"
Said normalizing the current "third terminal" concept have to say well meaning. This reporter learned that, by 2004, sales climbed to generic drugs in Sichuan Xiu pharmaceutical Forbes is into the third terminal of the successes. In November 2005 at the Fourth Summit of Chinese Entrepreneurs Forum 2005MEDC Medicine annual meeting, business representatives attending the meeting agreed that the Xiu medicine has become the third terminal of the leader, "Xiu model" is being proposed and approved and as typical of the industry to explore and learn. By major media widely as "the first person to the third terminal," the well meaning representative of Xiu Pharmaceutical Group Chairman attended the event and the third terminal on the strategy and "Xiu mode" to do a detailed interpretation.
We know that the industry is usually referred to tertiary markets, mainly refers to rural areas and some towns of the residential area, such as community clinics and rural individuals, businesses and schools, medical health center, rural supply and marketing cooperatives and individual stores The sale of small container and other commonly used drugs. Its main features are: over a broad, high demand, delivery difficulties, low profits, low risk.
OTC drug products in three categories general market demand, product retail prices reasonable, modest. However, a larger number of similar products, market-sharing seriously, which is difficult to have absolute leadership in products, like Xiu pharmaceutical amoxicillin to amoxicillin in the three markets accounted for 80% share of overall sales have been around very rare. These products are relatively low profit margins, manufacturers have to conduct market operations difficult space, marketing is generally more single, so, if an enterprise to form a breakthrough at some point be able to enhance product sales. These products group is the development of three markets of choice.
We saw in 2005, Xiu medicine generic drugs products in rural market, a huge success, the annual growth of more than 30%. Xiu Pharmaceutical main products are all successful, including the largest amoxicillin sales break 3 billion annual sales, the reserve price sales reached 200 million yuan, occupying the country about 3 percent of the market. Several other products Ankahuangmin capsule, Banlangen, Multienzyme, diclofenac sodium enteric-coated tablets and chlorine tablets Fen Huang Min sales are done first in the country, these products become well-defined six major brands of generic drugs. Closing the first half of this year, Xiu six major generic drugs products continue to freak, amoxicillin has sold 150 million yuan in the first half, while Ankahuangmin capsule, Banlangen, Multienzyme, diclofenac sodium enteric-coated tablets and Compound Danshen Tablets sales have maintained a growth rate of last year. In the well-defined direction, Xiu tanks target this year is 8 million.
Legend Illuminate Success In Life
By: weihua
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