Let Local Search Engines Work For You Follow These Steps

Search engines consider local results very seriously

. They actually place the local results at the top of their results. Then you should consider using local submissions and if that is not enough, here are two more reasons:

1. Most people searching for a business in your local area are ready to act.

2. Reaching Mobile searchers is very important as local listings display on cell phones. More and more people are now turning to smart phones to find local businesses.

Getting listed locally is not difficult and here is how you start.

First step, go to Google Local. It's always a good idea to set up a free account and a free Gmail account too in order to use that email for all of your listings.

You may already be listed in Google results since Google pulls information from places like Yellowpages. Claiming your business listing is crucial and of course optimizing it to fit the right keywords, city, state, zip code, phone number while making sure you are in the right categories.

If you want to do it right the first time, then follow these 9 tips:

1. If existing business already exists for your company, do not choose it. Have only one optimized listing for your business. This would cause you to have competing listings so that only one active listing is there at all times.

2. Choose correct categories for your business - Google provides different industry options for you to choose from. Make sure these accurately describe your products and services.

3. Put your industry and target area in the title of your listing. Google can quickly see it and give your keywords more visibility. Google will use your description, phone number and address to determine where you show up when people type in certain search phrases.

4. If you want search engines to confirm who you are, then using a local phone number in your listings is crucial.

5. Create a description that's informative. Use keywords and lots of details to fully inform your customer base.

6. You have to get reviews to help your rankings. They also play a huge part in someone choosing or not choosing your business over another.

7. It's also a good idea to keep your listing up to date. This tells the search engines that you are still active. It could be something as simple as updating a coupon or a picture.

8. Since Google looks to giving the user the best experience, a complete listing will be given more importance than one that is only 50% done. So do the whole thing.

9. Submit your info to other directories as well. Google actually pulls your business info from other sites too.

You may feel overwhelmed right now. But consider that getting your business found is your goal and if the end justifies the means, so be it.

by: Marie Leonard

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