Let The Internet Do The Work For You: Using Pay-per-click Ads

You know the ads on the right side of Google, right

? Ever wonder how those ads got there? Or better yet, how you can get an ad there? These are called pay-per-click adsand they work exactly like they sound. You pay for an ad and people click on it to get to your website. Its pretty simple.

Adwords on Google is the most popular for pay-per-click advertising, although there are other options. Since Google is the most popular, thats what were going to focus on here. Adwords, which is pay-per-click, is how Google makes their money. When types in a specific phrase connected to the Adword you paid for, Google searches will go to your website. You pay Google, they lead people to your site.

1.Create an ad. Go to www.Adwords.Google.com. This is where you sign up for a pay-per-click ad. Your ad will appear when people type in certain keywords. If someone clicks and goes to your site, you pay Google. Since its pay-per-click, youll never have a situation where you pay a ton money if nobody ever sees your ad.

2.Choose your phrases wisely. The most competitive phrases on Google, the ones everyone is fighting for, cost more for the traffic. Sometimes paying more for the phrase is worth it. If you pay one or two dollars per click and get 100 or 200 clicks, it could be a good investment. But if you dont want to pay for the more expensive phrases, be sure to choose a less competitive one.

3.Have a decent website. Paying for clicks wont do you any good unless youve got a good website that will collect your contact information. Without collecting contact information, youve wasted your time and money.

Pay-per-click advertising can be a great method to use for increasing traffic to your website. Get on Google and start your own ad today to see how this type of advertising can work for you.

by: Alan Brymer

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