Let Your Emails Close The Deals (part 1)

In this article, I will talk about techniques and devices that will help you achieve your sales in your email

. With these effective and easy to implement tips, you will find yourself one step closer to sealing the deal with your customers.

1.Use an active voice

Use simple, active verbs to liven up your message. Avoid phrases like can be found and has been discovered. Instead use Youll find and Youll discover.

2.Dont just provide, deliver.

Substitute words like provide and offer with more action oriented verbs. For example produces, put forth. This will make you seem more customers driven.

3.Focus on the readers viewpoint

When referring to the benefits of your product, do not make your product the subject. Turn it around by writing from the readers perspective and how it can fill in his needs. Using second person structure (You will gain ) will make things sound monotonous quickly.

4.Ask a rhetorical question

At times, this can increase the effectiveness of a point you make. By asking your readers these questions, you get your prospects to frame their decision making the way you like them to.

5.Look for common ground

Put yourself in the shoes of your readers. They like people who can feel the same pain as they do. Always use you and I, rather than we. It may be unclear who we refers to. This is a good way to start your email because you bring yourself into the picture much earlier.

Now that you have received tips on how to boost your internet marketing business, I have an interesting story to share.

A miser bought a piece of gold with all his hard earned money, which he buried in the ground beside an old well. He visits the site daily.

One of his friends noticed he visited the site often and decided to spy on his actions. He soon found out the location of the gold and stole it.

The miser, upon the next visit, wailed in sadness when he found the hole empty and his gold gone.

A neighbor, seeing him full of sadness and grief, and learning the reason why, said Go and put a stone in the hole and pretend the gold is still there. This will make you feel the same as before; when the gold was in the hole, you did not make use of it.

by: Elwin Yong

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