Let Your Postcards Tell Your Story

Experts say that in order to make a good impression and attract customers to your business

, your marketing materials should tell a story. The same is still true until today. With competition much stiffer than before, the more important it is to create not only informative materials, but entertaining copies as well. A powerful marketing campaign, after all, is not all about sales, but also knowledge.

The rule of thumb when it comes to creating marketing materials is to keep the copy clear, clean, and tight. However, variations can occur depending on the focus of the design. Mostly, business owners who adapt the storytelling concept dont just focus on the overall idea of the storyline, but tells the story in a progressive manner in the ad itself.

Among the easiest and most cost effective means of telling a business story today is postcard print. Though small and simple, postcards tell customers of your offering in a quick, straightforward manner. For years, postcards have been trusted by many business owners not only in promoting their products or services, but also in providing important information to their customers. Whether they are mailed or given away in the street, postcards never fail to attract attention with its attractive design.

On an average, you only have two to three seconds to attract a persons attention. In that short time, you have at least 20 to 30 seconds to make your point that is why it important to grab every opportunity to keep the person interested. Follow these guidelines to ensure your reader reads your story all the way through.

Keep your texts short and easy to read. Remember, time is of essence here. If you have a lot of information to tell your target customers, save it for your brochures. Keep in mind that a postcard is a single page material only. Obviously, it can only contain a limited number of words. Fifty words can be a lot for the reader. As much as possible, summarize your message in one simple and direct sentence.

When arranging your story, create a hierarchy with the most important content place in front and the least important at the back. A readers first impulse is to read from front to back, so make sure to deliver the most important information first. Its okay to be creative with the font and design, but make sure not to overdo it in such a way that the words become too difficult to read.

Color and Graphics design. A colorful postcard catches attention first compared to a black and white card. Make sure to choose colors that best fit your business image. You can use contrasting colors to emphasize your story. Done well, colors can help draw attention to the most relevant information in the postcard.

You can include any graphics in your postcard templates. Just make sure to choose art pieces that are relevant to your business and are appealing enough to encourage customers to keep your postcard or put them on table tops.

Postcard creation is actually fun and easy. Its an art that is more than an art form. Design your postcard with creativity and practicality, and you are sure to tell your story in a just few seconds. And whats best, you are guaranteed a successful marketing campaign and great return of investment with only your simple story to back you up.

by: karen grahams

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