Those seeking success with dollar stores recognize the need to continually be on the lookout for new and different dollar store marketing strategies. After all, one of the secrets to success on this business is to build dollar store sales and profits ever higher. One strategy that is not always put to use is to establish a one-time deal program for your store. All that is required is a keen eye for great bargains. The challenge is to locate those great bargains.
Typically the one-time deals are items that are normally priced well above the usual merchandise. They are located at merchandise liquidators, closeout companies, and asset sales. The quantities are limited. It is highly likely the items will not be available for purchase and sale in your store again. Thus shoppers must make their purchase when the items are on display. Shoppers save a great deal of money and your business sees many benefits from this dollar store marketing effort as well. Read on as I cover some of the biggest benefits to you.
Grow excitement
That's right; this strategy will increase shopper excitement. When they see some of the great deals you are offering they won't believe their eyes. Your challenge is to make shoppers aware of the special purchases and then to make sure you have some regularity in the arrival of new and different items. That excitement can mean sales of the special purchases as well as other dollar store merchandise in your store.
Set-up more frequent return visits
If you routinely offer these items your shoppers will increase the frequency of their shopping in your store. If you bring in special purchases every other week, you can expect a core group of shoppers to start coming in every other week as well. Of course more frequent visits equate to higher sales for your business.
Add to average sales levels
Success on this business requires a continuous increase in average sales per customer. One of the advantages of offering unbelievable deals to shoppers is they will not only purchase those special deals, but that they will make other purchases as they move throughout your store. These added sales help build the average sale per customer for your business.
Create a W-O-W factor for your store
Adding one-time specials to the offering in your store contributes to creating a special feel to your store. After all this isn't just typical merchandise. In fact in some cases shoppers won't be able to believe the deals. As a result they will be surprised and very pleased.