Leveraging Guest Posts To Achieve Search Rankings
Guest posting involves writing and publishing articles on someone elses website or blog
. It is more like writing for the audiences that you want to speak to. Its a great way to connect with new readers and get your name out. On the other hand, brands and SEO Firms are also able to benefit by inviting guest bloggers by adding a touch of expertise to their content.
Increase Traffic
One of the best reasons to initiate guest posts in your marketing campaigns is to increase awareness for your website, and ultimately attract targeted traffic. You can easily bring in hundreds of new visitors to your website, by creating good content for another website. A knowledgeable, qualified person with a particular expertise in the field is always respected & viewpoints are taken more seriously.
These readers would then refer your website to their friends, and the cycle continues. This way, you are potentially spreading your website to a huge audience by posting content recommended by the experts or by actual users.
If you are trying to raise awareness for a particular issue, or topic, then guest posting can definitely play a contributing factor to help raise awareness. If you are working on a certain email list and you are looking to build up your email base, then guest posting can definitely play a contributing factor.
Target wider audience
Your main objective should be to leave a long term, lasting impression with the audience and to build brand awareness around the Internet, so that it can be easily recognized by the people in your niche.
Also, this kind of posting can quickly lead to further successful opportunities, and other web masters who see your posts as of good standard or quality, will invite you to write for them, thus, building your awareness online and spreading the word about you and your website.
Authority Building
Guest posting is a much more natural form of organic linking and it definitely has long lasting, positive effects on your rankings, traffic. This would lead to higher authority from Google.
It builds relationships with other bloggers
Bloggers need good content. By being a good guest blogger and adding value to someone elses blog, youre going to build relationships with other bloggers.
Bloggers make up for a large percentage of conversations happening on the Internet, especially on social media sites like Facebook and Twitter. They can be tremendously influential, which will ultimately lead to more blog subscribers.
It is great for Optimization
Over the time, these links will raise the value of your blog to search engines, making your content easier to find via Google, Yahoo, Bing, and others.
Guest posting on other sites is five times as valuable as creating new content on your own site. The point is that this is an excellent strategy for extending your reach and boosting your reputation online. It is a great first step to eventually getting your writing featured in news sites, magazines, and other publications.
by: Alice Jonathan
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