Leveraging Social Media To Your Advantage

If you are a website builder, you may know the importance of having your website linked to social media such as twitter or Facebook

. All successful company needs to engage their audience through social media; which precisely the reasons why big companies could be found in social network such as twitters and Facebook constantly updating their status or product description. But what if you are a small company without the advertising budget rivaling that companies of fortune 500 may have? Surely you are doomed? Well the answer is no. it all depends on what kind of strategy you used to gain all those audiences. A strategy which is quite popular recently is the usage of RSS links. And if your site is made for professional, your strategy might be to expose your site to LinkedIn which is the website where professionals from around the world gather.

Website builder have known that by using relevant content that your audiences are looking for will gain you attention. It is important if you consider comparing two website in which one of them have a proper quality content compared to another website that has poor quality content. After some time, the website with good quality content will gain much higher attention compared to the other web; which is why as a website builder, you have to be able to create a good content.

Depending on the type of website, you may want to use different set of media group. An example is kid website. Kid website is much more suited to Facebook and twitter compared to advertisement in forums. The reason is kid are known to have a Facebook page or twitter and it is the social media they prefer to use to socialize with their friends. Hence if you have a kid website in Facebook or twitter, chances are they might be found by a fellow kid and then assuming you have a good site, all you need to do is sit and watch the traffic you get from Facebook or twitter. On the other hand, if you have a website selling cheap TV, you may find it a better option to advertise in forums. It is a known fact that people who search product in forum is a much more experienced user. This is the reason why tech savvies will prefer to read forums then twitter or Facebook link. Finally, you could always use the comment feature in YouTube or blogs to post the link of your web.

A good website builder will know which types of social media to expose an adult website or a kid website to. The key to leverage social media to your advantage is by knowing the demographic of the social media itself. There is no point exposing a kid website on an adult forum as it is highly irrelevant and vice versa. It is also to be noted that some website provide RSS links in which they kept all subscriber update regularly.

by: Ross Crispin

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