Lg Sports Marketing By Road "marathon" Type Of Investment In Branding Push

Entered China in 1993, beginning from the establishment of the "LG" E to the global

harmonization of CI in 1995 after the naming of identity " LG "E, how to encourage Chinese consumers to know the real from the heart of this enterprise and to accept the company, which is LG Electronics Have faced difficulties.

2004, the European Cup, America's Cup, Asian Cup and Olympics And other major sports events will come one after another, these events attract a global audience in the eye, but also aroused the concern of many enterprises. Adidas, Nike , Coca-Cola Etc. Brand To exposure through various sporting events already deeply imprinted on our minds. Chinese companies today seem to have to take the opportunity to the sports business in China in 2004 set off the wind.

March 16, China Petrochemical Be the first ever F1 Grand Prix of China sponsored enterprises; March 26, Association Group of the International Olympic Committee officially became the world's sixth partner (the TOP10), which is the first time in Olympic history to receive this status of Chinese enterprises; April 13, Haier Melbourne, Australia Group, the official title Tiger basketball team, became the first basketball title of foreign clubs domestic enterprises.

These show that the road towards international, many companies have unanimously chosen Sports Marketing Paving the way for their own. For these enterprises, the long road of sports marketing, is just the first step towards brilliant and dangerous. South Korea's multinationals - LG Electronics is the surprise move of the sports marketing strategy with China, establishing a good brand image.

"Marathon" type of sports marketing Strategy

Sports marketing to sports as the carrier as to promote their products and brands as a marketing activity is an important part of marketing. Whenever sports competition comes, TV, Broadcasting , Newspapers, Network And so are the overwhelming media coverage of events and images, brings a strong sense of visual impact, more and more companies recognize that sports has become the best brand Advertisement Vector.

1998 years of French World Cup soccer in China have gained a heat wave, take this opportunity, LG Electronics selected football as a breakthrough, in 1998, has sponsored the "football friendly against South Korea," Korea Football Tournament, etc. a number of football matches. Subsequently, the 1999 second "Korean football friendly", "Netherlands 2000 LG Cup Soccer Tournament", for 5 consecutive years "LG Cup of soccer super race" will be held, in 2001, "LG Ying, 2008 Century Tour "Football Crazy Mr. Jin Guangzhen from Beijing Guangzhou Dianqiu 2008 km of the Olympic bid in 2003 for the "LG Cup four-nation women's football championship," the title donated property investors everywhere ... ... LG Electronics brilliant smile LOGO. These long-lasting and deep impression on sports sponsorship of sports to LG smile quickly identify known to Chinese consumers.

2003, LG is also in hand the Chinese table tennis team, in just a year, together with the Chinese table tennis team set off the World Cup, China Open, the ITTF Pro Tour, the 47th World Table Tennis Championships (team event), Korea International Tournament and other events, LG everywhere left the familiar and lovely smile, and soon after, the smiling faces in turn accompanied by the Chinese Table Tennis Team to the Athens stadium. As concerned citizens of the country ball, LG's brand awareness increased once again full, LG has been in the minds of consumers and set up a Health , Positive, hard brand.

Sports marketing as a marketing, but also a coherent long-term marketing strategy; is a means of rapidly improving brand awareness, but it is a long established corporate brand image Investment . Therefore, fame does not equal success, in sports marketing was a protracted way, "Marathon."

Promote the business of Another trump card - Sports Marketing

Sports marketing as a marketing, with a complete set of marketing tools, and its purpose should be subject to achieve the marketing system, to promote the company products Sell . In this regard, as the world 500 Of LG Electronics in this area can be described as experienced and target them through sports marketing and customer interaction passion started to promote the sale of the product, not only LG brand enjoys popular support, more importantly, to maintain the loyalty of customers on the LG.

by: fdgbg

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