Life in Miniature: Internet Marketing and Social Media Provide a Convenient Accessible Platform for High Quality Messaging

Life in Miniature: Internet Marketing and Social Media Provide a Convenient Accessible Platform for High Quality Messaging

I have a Nikon SLR digital camera with 10 megapixels of power to capture the finest detail digitally and reproduce analog printed masterpieces that I hang in my home and office. Instead I opted for the camera my Blackberry Curve to capture a rare, low-the-sky double rainbow in the Adirondacks, leaving me only the opportunity to share it's miniature likeness here or on Facebook, or use it as the home screen on a display that's smaller than a business card.

We have no less than 4 working computers in our home, each with brilliant wide screen displays, yet I sit outside typing away on the small keyboard screen of my iPad, battling the harsh glare of the summer sun.

Why? Convenience. As technology "miniaturizes" it becomes more convenient. It enables us to jump online even though we are a couple hundred feet from our homes. It enables us to capture a moment in time - at our convenience - and share it with our friends, and the rest of the world, just as it happens.

This convenience comes with a cost, of course. The quality of my photos isn't always what it should be, although I am able to capture memories I might have otherwise missed.

While I type away now on my iPad I might be able to get this done much more quickly on my larger laptop or desktop computer - and with far less eye strain - however the compact nature and ease of use makes the tradeoff worthwhile. I can site comfortably and catch a few rays, while at the same time, write this post.

The same goes for our messaging. Twitter has enabled the world to share information in 140 character sprites - quickly and easily from anywhere you can get online.

Our conversations are miniaturizing, yet we are communicating with one another like never before. The question remains, is the trade-off quality? The answer: not necessarily.

The access to information and the speed of which we are able to share it allows us a far greater platform for communication. Combining a better understanding of the principles and techniques of Internet marketing, with the same for social marketing, you are now wildly enabled to provide relevant messages of extremely high quality. The tools are transparent yet the thoughts remain complete. I can ensure you hear the latest news about our company with a quick tweet and elaborate later in a longer blog post. I can do either of these tasks while on the road, in my backyard, or in my office - from my laptop, my cellphone, or any device I choose - and you'd never know the difference.

The portability and choice provided by technology has empowered us in ways most of us have never imagined. The challenge remains to ensure that these choices do not interfere with a quality outcome. Enjoy the freedom that "small" provides but strive to keep the ideas and messages BIG.

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