Light Boxes and shop front marketing

Lightboxes come in a wide range of shapes and styles all with different features

in order to ensure the perfect display for anyone's requirements.

One of the technical definitions of a "lightbox" is "a box of fluorescent tubes balanced for white light and covered with translucent glass or plastic." And they have been traditionally used for photography purposes as well as treating seasonal affective disorder. But with many technological and creative innovations, the spectrum of uses is broadening. Because of the nature of the boxes, images become easier to see and words easier to read. Naturally, this has evolved into showcasing sales signs, business names and posters of the top-selling items on store fronts and attracting the attention of customers. Lightboxes are put to use for promotions, marketing and advertising purposes within shopping malls, retail stores, movie theaters, video stores, showrooms, trade shows and other areas where gaining people's attention is important.

So what types of light boxes are available to shop and store owners? Most lightboxes are lit by either LED or fluorescent tube lights. Just like LED televisions, LED light boxes are usually the slimmest. With the most current LED technology innovations, these boxes produce a crisp, even light and use much less energy than traditional fluorescent tube light boxes. Fluorescent tube lightboxes offer a superior level of even illumination. The backlit standard light boxes are usually lit with cool white fluorescent tubes. Lockable lightboxes are terrific for use outdoors and in high traffic areas. They are usually backlit and fitted with high frequency electronic ballasts. Illuminated menu cases are light boxes lighted from the sides and in front of the menu making them easier to read for curious customers. Curved front lightboxes are ideal for use indoors and are highly superior when it comes to light dispersal, which will create the maximum visual impact. The light tower light box is an impressive model that stands on the floor and offers double sided lighted areas for display items. Some light boxes have features such as a hinged front opening door complete with a lock and key, too. Another element of a light box is its lens, which is typically made of acrylic or Plexiglas due to its scratch and shatter-resistant nature.

Whether a shop owner wants to advertise a new sale, a new menu item or just the business name in an eye catching, yet "won't hurt the eyes" way then a lightbox is the perfect solution. With so many varieties and customizable options store front advertising and marketing is going to be transformed from flat name plates and posters to attention-getting, modern graphics

Light Boxes and shop front marketing

By: Tim Capper

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