Limitations Of Google Analytics As Seo Tool

Google Analytics (GA) is a popular tool that is often used for SEO

. The service provides detailed statistics on the flow of traffic to a website. Despite being an effective tool to measure traffic, it has many limitations as an SEO tool. Analytics has various flaws that you should consider before relying heavily on it.

The first limitation is that the tool is implemented through inclusion of page tags. The technology is commonly known as Google Analytics Tracking code and only records data on browsers supporting java script. Some users will have disabled java script or might have browsers without it, hence they will not be tracked.

Secondly, you must constantly check reports and access them online. Google Analytics does not provide real time tracking where you can instantly get information. With how quickly things can change online, this is a serious limitation. If it is used, therefore, it may need to also be supplemented by other real-time tracking tools.

Another flaw involves the incapability of Google Analytics on reporting of spiders. As a marketer, you must understand the operation of these spiders to fully utilize SEO techniques. There is a need to know when the spiders visit your site and what information they are interested in. This will help you to prioritize the information to incorporate and changes to make on the site. It will also assist you to create new links to these pages. Unfortunately, Google Analytics does not assist you to keep track of the spiders.

Log analysis is a must for the marketer as it builds filters. Google does not give control to the site owner as they are not allowed to upload log files which is available with other applications.

To avoid these pitfalls, you must opt for multiple tools to optimize on SEO techniques. Though many search engine optimization experts rely on Google Analytics, utilizing file analyzers is a better option. These oppose page tagging by using the same technologies behind web analytics. There are tools that mine information using coded server logs. The search for files on your site is recorded with the IP address, referral stings and user agents. Though this is more involving, the data is more valuable and useful.

The above analysis shows that while Google Analytics is a popular tool for measuring traffic, it does not necessarily provide the full information needed for some website owners. As a result, other alternatives potentially should be explored.

by: Dav Gra

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