Limits Of Black Hat Techniques Of Seo

Changing black hat techniques to white hat is just a matter of colouring

. The more skilful the artist (in this case, the search engine optimization company), the more blurred is the line between the white and black hat techniques. What is black hat, by the way? The term is often used to refer to the so called unethical practices while doing SEO. All the SEO companies vouch by their white hat operations. What all makes up the black hat and the white hat techniques?

This is explained by the experts at the Sydney SEO Company as follows:

1.Hidden content: The source code of the web page might be having content which is stuffed with keywords. There is nothing wrong if the keywords are used where these shall be used but this is wrong when the same are used excessively or in those portions where these shall not have been used. For example, stuffing the keywords in the comment tag, tag and in the tag, where there is no business of keywords to be. There is also a tendency to hide the text by changing the font colour of the text in the CSS by making it the same as that of the background colour.

2.Meta description and meta keyword stuffing: Search Engine Optimization Sydney takes care to prepare the meta descriptions in such a way that two or three lines describe the whole thing that can be found on that page. There is no need to over stuff it with keywords which do not make any sense. Meta keywords are largely ignored by the search engines since these have been used for stuffing keywords indiscriminately in the past.

3.Doorway pages: As the name suggests, these pages are the ones which act as a doorway to the site. These are never seen by the end user. These are the fake pages which have content written on them using one or two keywords. On clicking onto the page, the page automatically redirects to the target page, so that the viewers never get to see what is contained in these pages. Search engines watch out for the presence of these pages on the site and once detected, the site is likely to be banned for spamming or can also be skipped by the crawlers.

internet search engine optimization company knows that these techniques used for indexation are short-lived formulas. When these are done in a wrong way with the excessive use of keywords, improper sentence construction and the requirement of excessive links, what you could have done in a white hat way turns into a black hat technique. It is true that some of these black hat techniques shall be discarded altogether, but many of these can be amended in such a way as to make it a white hat technique. The unbridled ambition to beat the competition and rank higher on search engine results pages makes one to cross the Rubicon. Sydney SEO experts are good at judging how to operate safely within the limits. They know where and when how much effort will be too much.

by: SEO Company Sydney

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