Lin Tong Cool Music: One Dollar Profit, The History Of Children's Shoes Brand Growth

Carries from the nineties of last century a young entrepreneurial dream

, to now become a full-scale brand shoes company CEOs, has passed on and most of the Lin Buhuozhinian the self-made entrepreneurs, accompanied by the ups and downs in the business on the road. Fortunately, both the climax or the bottom, Lin Tong have to look at a sense of balance, and arms step by step, down to earth always have their day in the belief perseverance and, therefore, with today's fashion Nike Air Max 2009 shoes brand - cool music .

Beginning a business, because of limited funds, Lin Tung, and a business partner self-sufficiency, from the production, development, sales, marketing, down a chain, all the personal battle. Cool music back then was just a small shoe factory, mainly in the production of cloth-based, annual production of more than ten million pairs of shoes, the model has only a simple one-two. At that time, few cases of their products, the product samples are on display in someone else's shop inside, dealers see the products, find their own factory to getting goods. Jinjiang's shoes because it was very competitive business sector, in order to survive, cool music only enterprise product price war with other children's Air Max 24-7 shoes, the price of a pair of shoes sold at five dollars, the profit per pair of shoes is only a dollar. However, that is, the accumulated profits in this element, the Lin-pass gradually put on the right track to cool music.

In 1998, when the industry began to emerge in Jinjiang shoes cartoon boom, many companies have to cartoon characters children's shoes as the brand name, Lin Tong is also fast catching up in the steam train. At that time, Japan's story series "Ultraman" hit, Lin Tong is also aimed at this point, the first registration of the "cool music Ultraman," "Cool Music Spider-Man" brands. While the Nike Air Max brand to do fast, and Lin also find cool music through Altman's market share is relatively stable, the company decided to increase branding efforts began, plan a time when the broader market, suddenly found themselves in operation for several years "Cool Music Altman" brand only for others, "raising children" because a number of copyright issues, cool music being blocked branding Altman, Lin began to pass into another dilemma.

by: slary

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