Link Building Is An Online Popularity Contest

One of the most potent SEO tactics is link building

. Links form the fabric of the web, weaving it together into a unified whole. Generating traffic means that visibility in the search engine results is paramount, the point being that very popular sites will be better connected on the whole. Therefore, when one site has high link popularity, the search engines will place it higher in their search engine results pages (SERPs).

Link building is the ultimate minimum requirement of good SEO practice, a testament to its importance in online marketing and traffic generation. Article marketing is a well rehearsed method of drawing in greater exposure to links. Search engines can see when a link is used to connect a target website to good quality, relevant written articles. Generation of interest and spreading of your fresh content on the likes of social network services are a good first step to boosting your target website. Over time, one article can spread across the web, creating dozens, hundreds or thousands of backlink destinations. With a concerted effort and a good number of articles, a SEO effort will soon bear fruits in the form of higher placement in SERPs.

By entering website information into specialized listings of web resources called directories. These listings help Internet users connect with the resources that they can use. Meanwhile the link in each directory points back to the target site, contributing to the back link building effort. SEO workers not put their links into just any directory because the search engines count a back link from some directories as spam. As such, it is imperative that SEO concentrates on the better ranked directories online. These directories often have strict requirements for admission because they want to preserve their high value. It can be painstaking getting your link to some of the well-respected web directories, but totally worth the wait in the long run for getting your website noticed online.

Link building strategies form an important part of any SEO effort. Making the world wide web a better quality place overall is the ultimate aim of SEO, in addition of course to the personal benefits you stand to gain regarding your own website and its exposure and discovery online, thanks to SEO.

by: Mary Johnson

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