Link Building - Should you outsource ?
Link Building is an essential task when you want to rank a website or blog on the first page of any search engine, specially Google
. Although on page optimization is very important, you cannot get on the first page only by considering those on page factors, mainly if you are trying to rank for keywords with some competition.
The problem is that link building is a time-consuming task. You should gain links in a natural way, and that requires a consistent effort, building links over time. What usually happens when this is done by one person is that he or she starts to build links and soon gets bored and if they don't see results in a short period of time they abandon the task.
There are many SEO tools that try to automate this task, but the great majority of them still require a lot of work, for example to write articles and spin them. In addition, it requires that the user of that tools have some skills and know a lot about SEO. Many people buy the newest SEO tool because they think they will work as magic and with pressing a button they will have a SEO campaign running. After they start using it, they realize life is not that easy and after a while they stop using it because they are not obtaining the results they expected.
Not everybody is good at article writing. In addition, many people whose mother tongue is not English are doing SEO, and the grammar of their articles is not the best. Not everybody is good or has the skills to create videos. And even less people are capable of creating software to publish in the software directories, which is another seo technique that is used to improve the rank of a website. Last but not least, there are very few persons that can create a good press release with chance of being accepted in the press release websites.
A better solution is to outsource this task to specialized companies. Why spending time and resources if there are companies dedicated to that task. They usually offer different type of packages, from article writing and publishing, press release writing and publishing, directory submission, creation of software and publishing in software directories, creation of web 2.0 profiles, and many more.
Another type of package this companies offer is blog commenting. While you may think this is a very easy task everybody can do, it is not the case. It is not acceptable to spam hundreds and hundreds of blog all over the internet with spammy comments like: "Great Post.", "Interesting post", which offers no value to the blog owner and will likely be deleted in the near future. A good service should offer the creation of interesting comments that provide some sort of value to anyone who reads it. These type of comments will likely stay without being deleted, providing the link juice for a longer time.
Stop doing everything manually and alone. Outsource your SEO tasks and you will see the difference.
Link Building - Should you outsource ?
By: Alberto Abudara
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