We Know that backlink is very very important for increasing our blog and web. The actuall of backlink happens when your friends put your link blog or web to their blog. So, you will get backlink to your blog and web. If you do like your friend ( put your friend's link ) this named link exchange.
Now, I will explain about advantage og link exchange. The important thing of increasing link popularity of blog is link exchange. Yes, do link exchange with other blogger. The working is very easy. You put your friend blog banner at your blog. Or You put your friend blog link at your blog. And your friend also like you. This is link exchange. Or if you came from Indonesia the language is tukar link or tukar banner.
How to do link exchange? No difficult problem. Just invite your friend. Example visit your friend blog and give comment. At the comment you can invite your friend to do link exchange with you. Like this, hallo frien, I like your blog. Very nice and good article in your blog. If you don't mind I want to do link exchange with your blog. Your blog has been put at my blog. Please reply. I am sure your friend wll be happy with your invitation. If he ( your friend ) has been done like you ( put your banner or link ), so your blog has got backlink. This is our mission.
So, link exchange or banner exchange can increase your blog popularity. Don't miss it. Even I prepare the free backlinks with link exchange sistem. You can read this post at http://thebestfreebacklinks.blogspot.com