Link Popularity - Broken Links Are Bad News For Webmasters

A webmaster or website owner's role or responsibilities do not end when the website he operates goes "live" and is now accessible by visitors online

. There are a whole new set of responsibilities and functions that a website owner has to assume in order to make sure that his website continuously works perfectly and is able to fulfill its intended functions. Some of the responsibilities he has to assume include providing fresh content as much as possible, submitting the website to search engines and actively looking for reciprocal links in order to raise the ranking in search engines.

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One of the most crucial responsibilities of a website owner is to check for broken links to his website. Broken links can be considered as one of the worst things that can happen to a website. A lot of not so good perceptions and negative effects arise from having a site that is riddled with broken links.

In fact, broken links are plaguing so many websites that it is being considered as a serious problem on the web. Many reasons can be cited for the spread of broken hyperlinks, the general causes of broken links include: Websites not being maintained with the appropriate degree of dedication, the architecture of the website and how information is placed within the site constantly changes, and the large incidence of websites that are closing down.

Hyperlinks are a very important component of websites because it aids in the navigation around the webpages and points to directions outside of the site. A website without links is like a ton of documents that are piled one on top of the other with no rhyme or reason and no intelligent way for you to get to the information that you need.

Link management is a very important and absolutely essential part of maintaining a website. As previously mentioned, broken links bring with it very negative perceptions about the website and these can have very detrimental effects on the traffic generated by the website.

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From a technical perspective, broken links can stop search engine robots dead in its tracks, effectively preventing it from completely mapping out a website for submission to search engines. In addition, a website that is riddled with numerous broken hyperlinks gives visitors the idea that the site is unprofessional and that the website owner or owners have a dubious reputation very costly image problems that are hard to change once it is established. Moreover, visitors who encounter many difficulties in a website will most likely not go back for a return visit, this is almost tantamount to losing prospective clients. They will be turned off because they won't get the page that they are looking for, thinking that it is not really in the site when in reality the page is there only that an error in coding made the page inaccessible.

Link Popularity - Broken Links Are Bad News For Webmasters

By: Martin Richardson

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