Link Popularity Is Equally Important For Seo

For many years, link Popularity remains as the hot topic for the webmaster community

. People must be wondering why link popularity is so popular and why people are doing it. In a simple word, Link popularity can be explained as the total number of links pointing to your website. Link popularity is not only about quantity but it is mix of quantity and quality both.

Lets take one example to understand how link popularity affects the website ranking on search engine.

Lets say, you want to consult a best Doctor within your local area. Probably, the first factor you will consider is the qualifications of the doctor. But what if, you find several qualified doctors. Then how will you choose the best Doctor?

The same theory also applies to search engines. There are several websites especially those which are following proper SEO standards, then how does it select the best website? This is similar to an on-page optimization of your website. The first thing you will check is, Doctor have to have a basic qualification. Likewise, your website also should have basic qualification to get indexed and rank on search engine. But the question is, what if search engine finds several websites with same type of contents, services and on-page optimization, how can it determine which is the best one?

In case of Doctors you should follow below points to find out the best one,

Point 1:

You should talk to your neighbors and listen to others for reviews and recommendations.

Point 2:

If a well know medical professor or a person recommends a particular doctor as a best doctor then it can be counted as a strong reason to consult that particular Doctor.

Point 3:

Those who are treated by a particular doctor recommend him. This can be also counted as a strong reason to consult that particular Doctor.

There are various types of recommendation from various people for a particular doctor. Some of them are stronger motives while others are weaker motives. This will help you to choose a particular Doctor.

The same theory is applied to search engines. Each link falls into grade of ranking. First search engine will appreciate high quality, authority links to your website. Then it will differentiate the related links and not related links on descending order. One link from a PR6 page is more beneficial compare to 15 links from pages with PR0. When you start building links to your website first get the list of high ranking websites. It will help you to get high ranking in relatively less time compared to low ranking links.

Copyright 2009

by: Alan L Smith

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